Atlas Tire University 2.0

Atlas Tire University 2.0

postIt’s good to know your product – and even better to know your consumer. That was one of the key messages delivered at a recent Atlas Tire Wholesale Inc. event, billed as “Atlas Tire University.”

 While the bi-annual event has traditionally followed a classroom format, this year, President Peter Gregory wanted to change it up. “We wanted to throw a rock in the pond,” he explained. “Every year, we like to offer our tire re-sellers useable education. But this year, we wanted to step it up, and bring them some new thought processes, new ideas.”

 The resulting trade show format featured seven tire manufacturers presenting their goods, and a number of raffle draws.

Photos: Michael van Leur

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