Yokohama Wins 2019 Red Dot Award
Yokohama Tire recently announced that its GEOLANDAR X-MT tire has won the 2019 Red Dot award in the Product Design category.
This is the second time that the aggressive off-road X-MT tire has been recognized with a prestigious award. It has also won the GOOD DESIGN award in December last year.
Launched in July 2018, the X-MT is currently available in 15 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain is equipped with a tenacious grip and features a rugged look. Its treadwear and on-road handling helps in delivering a better balance of performance and value to all consumers —from rock-crawlers to truck enthusiasts.
“We’re very proud of the GEOLANDAR X-MT and extremely honoured to win the Red Dot award,” says Andrew Briggs, Yokohama’s Vice President of Marketing and Product Management.
The Red Dot Award: Product Design is a global design award that seeks to evaluate the designs of some of the best products developed every year. The jury evaluates entries and awards a Red Dot to only those products that are able to meet their standards of high design quality. Keeping up with its motto “In search of good design and innovation”, the criteria for selecting winners of the Red Dot Award include degree of innovation, functionality, durability and ecological compatibility. Selected products are comprehensively evaluated on the basis of high design quality.