Atlas Tire Hosts ATU

Atlas Tire
Casey Walter, Territory Manager, Optimize Social Media, takes questions from the audience. (Photos: Jack Kazmierski)

Atlas Tire University (ATU) gives tire retailers a crash course in social media.

Atlas Tire Wholesale recently hosted the summer edition of their renowned Atlas Tire University program. Besides hearing about the latest tire technologies and products, guests who attended the event also learned about the most up-to-date online marketing and social media strategies.

ATU invited social media expert, Casey Walter from Optimize Social Media in Oakdale, Minnesota, to speak about strategies tire retailers can put into practice today in order to better position their companies online to compete in today’s challenging market.

Besides a host of Facebook, YouTube, Twitter, Yelp, Google+ and Instagram strategies, Walter also spoke about online reputation management, and how to deal with disgruntled customers who complain about your tire business on social media.

Atlas Tire also invited Michal Majernik, Manager, Communications for the Tire and Rubber Association of Canada (TRAC) to talk about the latest and most pertinent tire statistics. Majernik also discussed the demise of the Ontario Tire Stewardship program, and explained how Ontario’s tire recycling infrastructure is likely to change in the near future.

In addition to a gourmet lunch, guests of Atlas Tire enjoyed giveaways and prizes throughout the day, as well as an opportunity to network with peers along with tire industry representatives and experts.

Hankook: Darryl Gray
Yokohama: (L-R) Anthony Profenna, Jason Clarke, David Pulla
Bridgestone: (L-R) Ian Naguit, Kevin Taylor, Jay Wearden
Goodyear: (L-R) Dave Papadopoulas, Nick Augurusa, Vincenza Ionno, David Crocker
Nexen: (L-R) Ben Oh, Kay Han, Jung Cho, Brian Lim
Pirelli: (L-R) Grant Paton, Robert Young
Kumho: (L-R) Eunice Na, Mike Flynn
Michelin: Shaun Bassermann
Atlas Tire: (L-R) Ivonne Pineda, Eva Phillippopoulos
Michal Majernik, Manager, Communications for the Tire and Rubber Association of Canada (TRAC) presents the audience with some of the latest and most pertinent statistics.
The hosts of Atlas Tire University, Peter Gregory and his team.

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