Continental CEO Impressed with Atlas Tire


(L-R) Wayne Livingston, Director of Commerce – Atlas Tire; Darrell Morrison, Director of Logistics – Atlas Tire; Jim Shkut, Director of Sales & Marketing – Atlas Tire; Peter-James Gregory, President – Atlas Tire; Dr. Jochen Etzel, CEO – Continental Tire the Americas; Oliver Winschiers, General Manager – Continental Tire Canada; Mike McDermott, National Sales Manager – Continental Tire Canada; Kevin Bott, Area Dealer Manager – Ontario, PLT Business unit – Continental Tire Canada

Chief Executive Officer, Continental Tire the Americas, Dr. Jochen Etzel visited with Atlas Tire Wholesale Inc. recently. This was Etzel’s first visit with key customers in Ontario to get a better understanding of the market and customers’ needs in Canada.

“I am very impressed by the processes at Atlas Tire, the facility and the level of expertise and perfection demonstrated by Peter-James Gregory and his team,” Etzel said. “I’m also happy to see our positive relationship with Atlas Tire, a key customer determined to always take the extra step to stay ahead – which is clearly a key cornerstone of their success.”

Atlas Tire has added two more high efficiency Mercedes-Benz Sprinter vans to its expansive fleet. Through a marketing partnership with Continental Tire, these vans have been liveried in Continental’s colours and logos and will be moving billboards for Continental Tire across the Greater Toronto Area.

“Continental Tire has been a supplier to Atlas Tire for over 20 years,” Gregory said. “Today, they are a strategic partner in the growth of Atlas Tire across Canada.  Continental’s leading position in premium quality OE tires fits extremely well with Atlas Tire’s focus in the marketplace. We are very pleased that our strong relationship with Continental Tire has been recognized and validated by Dr. Etzel’s visit.”

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