TIA Releases Winter Tire Replacement Video

TIAThe Tire Industry Association (TIA) has released a new training resource that covers the installation guidelines and safety advantages of winter and studded tires on passenger and SUV/LT vehicles.

“Winter Tire Replacement” is a 15-minute video that retailers can use to explain the differences between all-season and winter/studded tires. Winter Tire Replacement was made possible by a grant from Nokian Tyres to the TIA Foundation.

Filmed at Nokian’s Ivalo Proving Grounds in northern Finland about 175 miles north of the Arctic Circle, “Winter Tire Replacement” features a series of tests between all-season and winter tires. Identical passenger cars and SUV’s were tested on snow and ice for stopping, acceleration, lateral traction, and incline traction. The video also examines the effects of installing winter tires on the front axle while all-season tires are installed on the rear axle.

Winter Tire Replacement is another consumer and industry educational video that people can view, download and distribute at no charge. It is currently available on TIA’s “tiresafetystartshere” YouTube and Google+ pages.


Photo Credit: TIA

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