Atlas Tire University: Winter 2013 Semester
Atlas Tire sent Ontario dealers back to school yet again for the most recent installment of Atlas Tire University, which took place in Mississauga, Ontario. The “students” enjoyed six presentations, each hosted by one of the six participating manufacturers – Bridgestone, Continental, Goodyear, Hankook, Pirelli and Yokohama. Students learned about the latest tire technologies, the newest tires, and the best sales/customer service techniques.
This edition of Atlas Tire University was all about summer and performance tires, which means each dealer “graduated” with a thorough knowledge of the latest products, and with the know-how to better service the customers who will be coming in shortly to swap their winter tires for summer rubber.