Atlas Tire Sends Tire Techs to University


Ken Cho (L), President of Hankook Tire Canada with Atlas Tire President, Peter Gregory

Twice a year, Atlas Tire sends tire techs back to school for either a spring/summer or fall session of Atlas Tire University. The spring/summer session covers Ultra High Performance tires, while the fall session covers winter tires.

This year, the summer/spring session took place on Wednesday February 15 when six classrooms of eager students sat down for a full day of instruction at the Toronto Congress Centre in Mississauga, Ontario.

Six major manufacturers – Bridgestone, Continental, Goodyear, Hankook, Pirelli, and Yokohama – brought in their best “professors” to teach “students” about the latest tires and technologies.

“They get to promote their products,” says Peter Gregory, President of Atlas Tire, “but they are prohibited from speaking badly about the competition.”

Atlas Tire invites all their clients to attend the University – and not just the parts team, but their service and sales teams as well.

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