TireNews May 2019
The May issue of TireNews is now available online. You can flip through it here, but first, a few words from the Editor in chief of TireNews, Jack Kazmierski.
It’s a Whole New World
Your business won’t survive without a comprehensive online strategy.
Depending on how you feel about technology in general, today’s business climate, complete with a must-have online presence, can be a challenge. While some of us feel perfectly at home online, others struggle to promote their businesses with social media or even with what many would consider a “simple website.”
And let’s face it. We’re in the tire business, not Silicon Valley. And if you’ve been in business for a few decades and can still remember the “Yellow Pages” years, then all this Internet stuff can seem daunting.
But as tough as it may seem, if you’re going to grow your business, or even stay in business, you’re going to need to figure out what to do online, and how to beat your competitors in the virtual world, where it counts.
Join your customers
Today’s consumers do most of their shopping online. That’s where they research prices, review stores, figure out which brands they want and trust, and in some cases, that’s where they buy their goods—even their tires. So if you’re not promoting your business online, you’re in trouble.
True, you can still promote your business the “old fashioned way” and take advantage of word-of-mouth advertising, but today, much of that word-of-mouth takes place online where your existing customers are telling the world about how great you are… or worse, how much of a pain it was doing business with you.
But if you’re not online to hear about it, and to defend yourself, you’ll never know, and you’ll never be able to deal with it.
The mighty Google
In this issue of TireNews you’ll learn about Google Analytics, and how you can harness the power of this online tool to better promote your business. But that’s just the tip of the digital iceberg. It’s the bare minimum needed.
If you really want to thrive, you’ll need to master social media, video, and the many digital tools at your disposal. If you’re not tech-savvy then find someone who is, or hire a third party to handle the online side of your business for you.
Whatever you do, don’t fall behind. Don’t assume that you’ll be okay and that your business will somehow continue to thrive without a comprehensive online strategy.