TireNews March 2019
The March issue of TireNews is now available online. You can flip through it here, but first, a few words from the Editor in chief of TireNews, Jack Kazmierski.
If I had a Dollar
It’s hard to believe we’re still having this conversation in 2019.
I’ve come across a “get rich quick” scheme, but I just can’t figure out how to cash in on it. Here’s how it works: If I could get someone to pay me a dollar every time I hear, “I don’t need winter tires—I have a 4×4,” I could retire!
It’s hard to believe we’re still having this conversation. You’d think that by now the idea that winter tires are a must, whether or not you have a 4×4, would be settled. And yet we still have the naysayers who will tell you that winter tires are a gimmick or not necessary, for whatever reason they come up with.
My personal favourite is, “I don’t need winter tires because it doesn’t snow all that much or that often where I live.” If that’s true, and if you enjoy the kind of lifestyle where you can stay home when there’s a snowfall in the forecast, then good for you. Those of us who don’t enjoy that luxury really need winter tires.
Don’t need seatbelts, either
The “I don’t need winter tires” club meets regularly here in the Greater Toronto Area where I live. Right after a dumping of snow, which we’ve seen quite a bit this year, many of them spend the following morning in a ditch, on top of a snowbank, or scraped against the barrier on the highway.
They didn’t need winter tires the rest of the season, only that one morning when their all-season tires were just not as good as they thought. To me, it’s like saying I don’t need seatbelts or airbags in my car because I never use them. But that one day when I really need them, what will I do without them?
The same goes for winter tires. Your customers may not need them for most of the season… except that one morning when they’re in a rush to get to work, or that one afternoon when they need to get to the daycare by a certain time to pick up their kids, and they find that they’re lacking just that little bit of extra traction that would have kept them out of trouble.
This issue of TireNews is dedicated to the customers who understand the need for winter tires, and who also need a place to store them during the off-season. Whether or not you already offer tire storage, or whether you’re thinking about the idea, we hope the pros and cons we outline in this issue will help you make the most of this business decision.