TireNews May 2017

TireNews May 2017
TireNews May 2017

The May issue of TireNews is now available online. You can flip through it here, but first, a few words from the Editor in chief of TireNews, Jack Kazmierski.

Don’t Get Left Behind

The auto industry is changing in ways we once thought impossible. Are you paying attention?

You’ll find a particularly thought-provoking article in this issue of TireNews, based on a conversation I had with Dino Hatz, Business Development Manager for Hunter Engineering Canada. The article focuses on Advanced Driver Assistance Systems, or ADAS for short, and how these new technologies are changing the way tire retailers have to do business.

The point Hatz makes is that a wheel alignment is no longer a wheel alignment. With all these new sensors and computers onboard today’s advanced vehicles, making sure that all the wheels are facing in the same direction is only part of the overall alignment picture. For an alignment to be complete, all the sensors have to be properly calibrated, and that’s a responsibility that falls on the shoulders of the technicians you hire to service your customers’ vehicles.

I think you’ll see two major points sticking out in that article. First, you have to make sure you have equipment in your service bays that will allow you to do what you need to in order for an ADAS-equipped vehicle to leave your shop ready to face the road safely. Second, you have to make sure you not only hire the right people for the job, but that you continue to train them so that they’re up to date on how to do the job properly.

Tip of the iceberg

The many industry experts our editorial team works with in order to bring you the most up to date information on trends and technologies, have been saying for the longest time that our industry is changing and that tire retailers need to stay on top of all the changes to succeed in this new world. The advent of ADAS is just another example of how overwhelming those changes can be if you’re not paying attention to what’s going on in the automotive industry.

Technologies like automatic braking, adaptive cruise control, and lane keep assist systems are just the tip of the proverbial iceberg, as far as ADAS is concerned. Just think about how vital your job as a service provider will be when cars are driving themselves in the near future.

Click here to read TireNews May 2017


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