Giti Tire MAXTOUR LX Media Launch

Giti Tire MAXTOUR LX Media Launch
Giti Tire invited journalists, distributors and tire retailers to Charlotte, North Carolina for a new product media launch and an opportunity to meet with members of the local community involved in the production of Giti Tire products. (Photos & video: Thomas Ethier)

Giti Tire invited members of the media, along with North American retailers and distributors, to Charlotte, North Carolina, for the launch of the new GT Radial MAXTOUR LX.

Fittingly, the event kicked off at Giti Tire’s first-ever North-American production facility located in Richburg, South Carolina, which began operations in 2017. Both the production facility and the Giti Tire North American product lineup will expand as the brand continues to gain notoriety.

Visitors had a chance to view the latest and greatest in high-tech tire production, including the adjacent Giti Tire North-American R&D Centre, responsible for both new product development and quality control of the current production line. The media tour was proudly and professionally hosted throughout by the Giti Tire production facility workers themselves.

As for the new tire testing, guests were whisked away to the legendary Charlotte Motor Speedway. Here are some of the images captured by our intrepid reporter:

Made in USA

Giti Tire Vice President of Manufacturing, Hank Eisenga, presided over the guided tour of the facility, which, according to the five-year strategic plan, is slated to double in size over the next few months.

“A growing number of popular tires in Canada and the U.S., produced previously in Asia, will be made in this plant, thus speeding up availability and distribution in North America,” explained Hank Eisenga. “As availability grows over time, so will Giti Tire‘s visibility.”

“We’ve invited you here today to demonstrate that, not only does the MAXTOUR LX offer performance comparable to the most popular brands, it surpasses these competitors on several points,” affirmed  Giti Tire North America CEO, Tim Fulton.  We are 100% committed to this market, including our advanced R&D Centre which allows us to develop quality products engineered specifically for North-American consumers.”

Comparable or Superior

Guests were invited to the legendary Charlotte Motor Speedway, which hosts many of the biggest NASCAR events, for a series of comparison tests, first, as passengers, with professional drivers commenting on the differences between the MAXTOUR LX and competitive offerings. Next, it was time for guests to get behind the wheel and compare the new MAXTOUR LX tire with two popular competing brands, as they negotiated reality-based obstacle-strewn test circuits as well as wet-braking testing.

The exercise provided concrete proof which helped back the test data handed out to participants prior to the track test session, as the performance of the MAXTOUR LX surpassed that of the major competing brands on several fronts, including braking distance.

Participants were immersed further into the automotive culture prevalent in this area of the U.S., as they were treated to two 250 km/h runs around the track in NASCAR series racing cars driven by professional drivers.

Increased Notoriety

“Our brand isn’t well known, which is why we are offering an extensive tool kit and a lot of built-in value to help retailers present our highly competitive products. Consumers will quickly catch-on as to the tremendous value of our GT Radial and Giti product lines, which is why we expect widespread adoption,” pointed-out Giti Tire Canada Sales & Marketing Vice-President, Lou Monico.

Later this year, the tire manufacturer will be launching the new GT Radial Adventuro H/T, as well as introducing the Giti Tire Maxmiler Pro commercial tire line.

Ready to Roll

While the line of MAXTOUR LX tires enjoys a strong social media presence, including consumer-focused promotional videos, the new product line is offered in 42 fitments which are all backed by a 115,000 km wear warranty, coupled with a 24-month 24/7 roadside assistance program.

Retailers can avail themselves of a customer lounge promotional material kit which is also backed by a consumer marketing campaign for increased effectiveness.

Giti Tire’s South Carolina production facility team members speak with pride about the positive impact of the facility for the community at large.
Launched in 2017, the facility will double in size over the upcoming months.
Top officials from Giti Tire North America were on hand to greet guests.
Production facility workers were front-and-centre throughout the proceedings and site visit.
The company wisely selected the Charlotte Motor Speedway to continue the presentation.
Guests were invited to test the new MAXTOUR LX in the centre of the famed oval which hosts NASCAR’s premier events.
Participants were immersed in the strong NASCAR culture which is so important in this part of the U.S.
Guests rode shotgun as professional drivers treated them to an extremely exhilarating experience.
The race cars reached speeds of over 250 km/h.

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