Atlas Tire Goes “The Extra Degree”

Atlas Tire Goes “The Extra Degree”
Debbie Gregory, Executive Vice President, Marketing & Technology at Atlas Tire Wholesale welcomes the crowd. (Photos: Jack Kazmierski)

Tire retailers prepare for the coming spring and summer tire season.

As part of their regular Atlas Tire University series, Atlas Tire recently hosted their Summer Tire Training & Trade Show. The sold out crowd enjoyed a hot catered lunch, along with one-on-one opportunities with all the major tire manufacturers.

Customer service and sales expert, Chris Gibson, was the star attraction of this year’s event. His presentation, “The One Degree Difference: Setting your Business Apart from the Competition,” offered a fresh view of what it means to make a difference in the business world.

Peter-James Gregory, President of Atlas Tire Wholesale, has a long history of going the extra mile. He is a firm believer in the “one degree of difference” principle, and his commitment to excellence is what allows the Atlas Tire team to stand head and shoulders above the pack.

Debbie Gregory, Executive Vice President, Marketing & Technology at Atlas Tire Wholesale welcomes the crowd.
Customer service and sales expert, Chris Gibson, spoke about the one degree difference.
Pirelli: Grant Paton and Anthony Shaw
Continental Tire: Alex Henderson and Kevin Bott
Yokohama: David Pulla
Nexen Tire: Jung Cho and Kay Han
Hankook Tire: Mike Matesic
Michelin: Shaun Bassermann and Dustin Kellar
Goodyear: (L-R) Dave Crocker, Dave Papadopoulos, Nick Augurusa, Vincenza Vono, Bob Everett
A big crowd turned out for the trade show part of the program.
Protractor: (L-R) David Rozario, Tony Doyle, Ian Sheppard
Atlas Tire: Ivonne Pineda
Kumho Tire: Chris Thomas and Eunice Na
Bridgestone: (L-R)  Chris Welty, Naida Richards, Jay Wearden, Kevin Taylor

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