Atlas and Pirelli Customers Head to Circuit Mont-Tremblant

Atlas and Pirelli Customers Head to Circuit Mont-Tremblant
Atlas invited Pirelli customers to the Circuit Mont-Tremblant race track for advanced driver training from Jim Russell Racing School instructors. (Photos: Thomas Ethier)

On September 14th, Atlas Tire invited a group of Pirelli customers to the Circuit Mont-Tremblant race track for their annual visit with the talented Jim Russell Racing School driving instructors.

This event is an exceptional opportunity for tire-industry professionals to test Pirelli tires in the conditions which have forged their storied reputation. Atlas business associates from across Canada gained firsthand experience as to the performance capabilities of these tires, which have played a key role in Formula 1 Championships, in an ideal racecourse setting.

Although the participants have a common business interest, they also share a strong passion for auto racing. They were treated to a full day behind the wheel of a Van Diemen Spec Formula FR02, the official Jim Russell open-wheel race car.

“This event is our way of thanking our Pirelli clients with whom we share a common passion,” explained Atlas Tire Marketing Manager Renzo Castagna. “Pirelli has partnered with the Jim Russell Racing School at the Circuit Mont-Tremblant for nearly 20 years, and today’s event is the perfect combination of exceptional training and adrenaline-charged driving experience.”

“This event provides an opportunity to gain valuable driving experience, and more importantly, the unique chance to exploit the full potential of the Pirelli tires which are known for their performance both on the road and on the track ” added Renzo Castagna. “We hope this incredible experience will be fondly remembered by our guests for a very long time!”

After hastily donning their race gear, the ten drivers received a condensed theoretical training session presented by chief Jim Russell Driving School trainer, Philippe Létourneau, who is also known as a judge in the television series Canada’s Worst Drivers. Afterwards, the trainees headed straight to the race track, where they drove a few warm-up laps behind the pace vehicle accompanied by trainers, before being let loose on their own.

The 4.26 km Circuit Mont-Tremblant is renowned for its tight corners, which allowed the amateur race drivers to experience firsthand the full range of exceptional performance attributes of the Pirelli tires, whose characteristics they had already fully grasp as installers and retailers.

“Today’s group was comprised of some of our most valued Pirelli clients,” declared Renzo Castagna. “This great event is our way of thanking them, as well as being a unique opportunity to get together and have some fun on the track.”

The ten amateur race drivers, a few minutes before their first laps.
The Van Diemen Spec Formula FR02, official Jim Russel Racing School vehicle.
After suiting-up, the group received theoretical training in preparation for the race.
Philipe Létourneau, chief Jim Russell Racing School driving instructor.
The instructor is demonstrating how to maintain the race car’s balance while braking and cornering in the tight hairpin curves of the Circuit Mont-Tremblant race track.
Driving instructor Jean-Sébastien Sauriol offering a technical demonstration to the amateur race drivers before they head out for their first few laps.
Close-up of vehicle controls.
The Circuit Mont-Tremblant offers a stunning view of the beautiful surroundings.
The drivers were accompanied by trainers for the first few laps.
Atlas treated its Pirelli customers to a thrilling and physically exhausting day at the track.
Atlas Tire Marketing Manager Renzo Castagna.
The 4.26 km race track, with its famous hairpin corners, allowed racers to reach maximum speeds between 100 to120 km/h.

Share it !