Back to School

Atlas Tire

(Photos: Jack Kazmierski)

Atlas Tire University brings retailers and their techs up to date on the latest in new winter tires and tire technology.

The most recent “semester” of Atlas Tire University took place in early September in Toronto with retailers and their staff attending the trade show, as well as a seminar presented by Hunter Engineering on “Tire Mounting and Balancing Best Practices.”

The theme of this installment of Atlas Tire University, “The Shop of the Future is here Today,” was stressed throughout the day as guests of Atlas Tire Wholesale were invited to preview the latest products, the latest equipment and the latest business best practices.

“Our goal is to prepare our clients today for ongoing challenges in our industry,” said Peter-James Gregory, President of Atlas Tire Wholesale Inc. “Our industry is changing dramatically and quickly, and in order to help our customers stay on top of the changes, we’re putting them in front of industry leaders and experts so that they get the insight and advice they need in order to succeed.”

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