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Pirelli
Pirelli is the first company to produce a complete range of FSC (Forest Stewardship Council)-certified tires for motorsport. Starting this year, all the tires used in…
Pirelli Introduces the Scorpion Zero AS Plus 3
Pirelli introduced the Scorpion Zero AS Plus 3, a new Ultra-High Performance All-Season tire designed specifically for SUVs and light trucks. This tire combines the sporty…
CDP Awards Top Rating to Pirelli for Sixth Consecutive Year
For the sixth consecutive year running, Pirelli & C. SpA was one of the global leaders in the fight against climate change obtaining a place in…
Pirelli Scorpion All-terrain Plus Desert Test
Pirelli opens 2024 equipping the extreme adventures of two iconic Porsche, with Scorpion All Terrain Plus tires on the Porsche 911 Dakar through the African desert…
Rebates: Gimmicks Be Gone!
Today’s consumers are looking for tire packages that offer value, not promises. Money is tight for a growing number of consumers this year, and the idea…
Passenger Tires: Tough Decisions
Financial pressures and shrivelling disposable incomes will impact tire sales in 2024. Tough times call for tough decisions. Today’s high interest rates and rising prices are…
Pirelli Renews its B2B E-commerce Platform to Ensure Sustainable Online Sales
TyreClub+, Pirelli’s B2B Tyre sales platform that was launched 10 years ago, has been entirely revised. Now this working tool is even easier and more efficient…
Pirelli Confirmed on S&P Dow Jones World and Europe Sustainability Indexes
Pirelli has been confirmed on the Dow Jones World and Europe Sustainability Indexes following the annual review of the indices conducted by S&P Global. The confirmation…
Pirelli Confirmed as Formula 1 Global Tire Partner Until at Least 2027
Pirelli extended its presence in Formula 1 as Global Tire Partner after Formula 1 and the FIA (Fédération Internationale de l’Automobile) accepted the Italian tire firm’s…
New Pirelli Logo Identifies Tires With at Least 50% Sustainable Materials
Pirelli has created a bespoke logo to identify tires that contain at least 50% materials of bio-based and recycled origin. The new marking—which depicts two arrows…