Toyota Canada Hosts Spring Vehicle Launch

Toyota Canada Hosts Spring Vehicle Launch
There were around 26 vehicles on display at the event, and attendees had the opportunity to test drive them all. (Photos: Jack Kazmierski and Saba Khan)

The ‘My Vehicle Launch’ event highlighted Toyota Canada and Lexus Canada cars for fleets.

Toyota Canada recently hosted a vehicle launch with Lexus showcasing its all-new, upcoming vehicles at the Rattlesnake Point Golf Club in Milton. The event was well attended by fleet managers and other guests, who all looked forward to the test-driving opportunity after the presentations. More than 11 out of the 26 vehicles present were electric cars.

After registration, attendees were given the opportunity to network during breakfast. Later, Dave Nichols, National Manager, Dealer Standards and Sales Operations at Toyota Canada, began the presentations, welcoming everyone to the event, provided a brief overview of what was to come and introduced the first speaker, Romaric Lartilleux.

Lartilleux introduced the new extensive Toyota lineup for late 2019 and early 2020 highlighting the key areas of improvement and the new design, performance and safety features that the cars boasted. Some of the new cars he introduced were the:

  1. 2020 Corolla Hybrid, which is designed on a new platform, TSS.20, and has blind spot monitoring;
  2. Three new 2019 RAV 4 SUVs, which offer different driving modes, including an electric mode, new exterior designs, and more powertrain;
  3. 2019 Prius and the 2020 Prius Prime highlight great fuel efficiency, with the Prime boasting a five-seater;
  4. The 2019 Highlander, which will be available in December and uses a new TNGA-K platform, seats seven to eight people and has Android Auto and Apple Car play;
  5. 2019 Tacoma, which offers a height adjustment for the driver seat and a panoramic view monitor (PVM); and the
  6. 2019 Toyota Mirai, a much-anticipated hydrogen fuel cell model that will be sold exclusively to fleets. It has 150 horsepower and about 247 lb ft of torque, with a range of 500 km and a three-to-five minute refuelling ability. The vehicle will also be cold weather reliable.

After Lartilleux, Matt Killackey, Area Sales Manager from Lexus did a short vehicle presentation of the upcoming Lexus models as well. The four main models that he talked about were:

  1. Lexus UX, which offers two configurations – FWD and AWD (front- and all-wheel drive) – and interior comfort, with seats specifically designed for a comfortable pelvis position, allowing the driver to drive for extended periods without feeling tired;
  2. Lexus ES, which comes in three variants, including the F-SPORT model. It uses a new GA-K platform, and has 0.29 coefficient drag with rear spoilers;
  3. Lexus NX, which now has Connected Vehicle Technology that is standard on all models, enhanced safety with LSS, and Apple Car Play; and
  4. Lexus RX and RX L, which features heated and ventilated front seats with heated rear seats, different drive modes, and standard Lexus safety systems.

After the vehicle presentations were over, signed waivers were handed in at registration for a chance to test-drive some of the new vehicles that will soon be available in markets. Attendees were able to witness and experience first-hand the new designs, new technology and new features that had been presented just moments earlier. All vehicles came with a map inside the car, giving drivers a planned route to test the car.

The day ended in excitement and lunch, with many opting to collect a to-go lunch that was prepared beforehand. And before leaving, the hosts offered guests a choice between a Lexus bag or a Toyota garment bag as a souvenir.

Here are some pictures from the event.

Dave Nichols welcomed attendees to the event and introduced the presenters.
Romaric Lartilleux from Toyota Canada introduced the new lineup of cars that are coming to market in the second half of 2019 and 2020.
Matt Killackey, Area Sales Manager from Lexus Canada, introduced the new upcoming Lexus vehicles scheduled to appear in the market during the second half of 2019 and 2020.
Nathalie Paquette from Toyota Canada welcomed the team on stage to introduce them to guests who had any questions after the test-drives.
(L-R) The team, Patrick, Lisa, Esther, and Robert, who helped with registration and answered questions after the test-drive.
(L-R) Romaric Lartilleaux, Dave Nichols, and Matt Killackey.
The new 2019 hydrogen fuel cell Toyota Mirai will be sold exclusively to fleets.
New Lexus vehicles were part of the test-drive.
The Toyota Canada and Lexus Canada team comes together to celebrate a successful event.
One of the main takeaways from the presentations were that the majority of new cars were boasting bigger screens.

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