fleetdigest at Nissan Winter Ride & Drive

fleetdigest at Nissan Winter Ride & Drive
The tests were performed with all-wheel drive versions of the 2019 Murano and Altima. (Photos: Josée Hamelin)

A group of forty Canadian automotive journalists took part in Nissan’s winter Ride & Drive, which ran from March 4th to the 7th.

Nissan, which wanted to put its all-wheel drive system to the test as it is now a standard feature on both the Altima and Murano, couldn’t have asked for better winter conditions, as temperatures never rose above -10 Celsius for the duration of the event.

Participants took to the wheel of the new Nissan all-wheel drive offerings directly at Montréal-Pierre Elliott Trudeau International Airport, before heading north to Mont-Tremblant on snowy backroads. The next morning, they repeated the backroad experience as they headed to the Mécaglisse circuit located in the Lanaudière region, where they were invited to pursue testing on an icy circuit driving vehicles equipped with studded tires.

As all-wheel drive was previously available in the Murano as an option, Nissan’s goal was to raise the confidence level of Altima owners so they could feel safe no matter what the road conditions. The 6th generation Altima is lower, lighter, stiffer and more powerful than its predecessor, with an efficient AWD system which works diligently to ensure that the vehicle tracks straight and true in all conditions.

Check out the pictorial which follows to find out more. An in-depth article will be featured in the upcoming edition of fleetdigest.

The 6th generation Altima, with standard all-wheel drive, carries an MSRP ranging from $27,998 to $34,998.
Journalists attending the event also had the opportunity to drive the more powerful Nissan Altimate prototype, courtesy of Motorsport in action, which was used to illustrate the increase in traction and control of the new Altima sedan in winter driving conditions.
Three years ago, Nissan used this same strategy with its Rogue Warrior, which was also employed to highlight performance no matter what the conditions.
Nissan Canada President, Joni Paiva, also participated in the event by presenting the new features of the 2019 Altima. The Nissan Canada official is proud of the company’s achievements, including a sixth consecutive year of record sales.
Inside, the Altima features NASA-inspired zero gravity seats, which were first developed by Nissan back in 2013.
Additional winter-taming standard features in this sedan include a remote starter, as well as heated front seats and side mirrors.
The delegation of Nissan officials from the U.S. included: Senior Vice-President Technical Center North America (NTCNA), Takeshi Yamaguchi; Engineer and Senior Manager Powertrain Performance, Christopher Day; and Senior Product Planning Manager, Scott Pak.
Designed for couples and empty nesters, the Murano appeals to style-conscience buyers for whom performance and safety are also top-of-mind.
The roomy Murano offers 32.1 cubic feet of cargo room, which expands to 67 cubic feet when the 2nd row seatbacks are lowered.
The quality, touch and feel of the materials in the passenger compartment have been upgraded to reinforce the impression of driving a luxury vehicle.

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