Chief to Distribute Celette Products in North America, South America, China

Chief to Distribute Celette Products in North America, South America, China
Chief and Celette announced a distribution agreement at the 2018 SEMA Show in Las Vegas, on October 30. (Photo: Vehicle Service Group)

Follwing an announcement at the SEMA Show in Las Vegas on October 30, Chief distributors will be able to offer Celette’s full line of OEM-approved collision repair and measuring systems across most of North America, South America and China.

The new agreement will allow independent collision repair shops, MSOs and dealers to more quickly and conveniently get the Chief or Celette equipment they need to achieve a wider range of OEM certifications, though Chief’s established distribution network.

“Celette is proud to expand our market coverage by tapping into the impressive infrastructure and highly experienced representation of the Chief team in these important global markets,” said Pierre Nicolau, President of Celette.

Celette offers a complete range of European collision repair equipment including bench systems, fixture sets, measuring systems and straightening/pulling equipment for vehicles ranging from small cars up through heavy-duty trucks. Its equipment has a host of OEM global approvals (homologations).

The Celette products will also serve to complement Chief’s extensive line of OEM-approved frame-pulling equipment, vehicle-anchoring systems, measuring systems, joining equipment such as welders and rivet guns, wheel service and alignment equipment, as well as related equipment like adhesive de-bonders and fume extractors.

“Chief has great respect for Celette’s dedication to highly accurate repairs, and we are excited to represent the brand in the Americas and China,” said Mickey Swartz, Vice President of Global Collision for Chief parent company Vehicle Service Group. “As we continue to see vehicle manufacturers add body shop certification programs or expand the requirements of existing programs, customers can save time and effort by getting all the structural repair equipment they need to achieve certification from a local Chief distributor.”

An array of Celette equipment is on display in the Chief SEMA Show booth #10122 from October 30-November 2 at the Las Vegas Convention Center, including a Sevenne XL bench, Naja measuring system and MZ fixturing system. Additional equipment is being showcased in Celette booth #11261.

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