AkzoNobel Launches New MIXIT Mobile App

AkzoNobel has launched MIXIT, a new colour matching smartphone app designed for vehicle collision centres, technicians and painters. (Photo: AkzoNobel)

Collision centres, technicians and painters across the globe can now get instant access to the latest color formulas following the launch of the new MIXIT mobile app from AkzoNobel’s Vehicle Refinishes business.

Designed to enhance mobility at work, MIXIT is available for download in the App store and Google Play store.

The new app was created to allow AkzoNobel to cater for the vehicle refinish industry’s increased need for greater accuracy and greater efficiency in colour matching.

An extension of the company’s advanced MIXIT color identification and retrieval system, it uses cloud-based software to give users immediate access to its vast database of more than two million colors and variants—with more being added every day.

“MIXIT is a fast, easy to use tool with advanced search and filtering features that allow users access to accurate results in the shortest time,” explained Henri Bijsterbosch, Digital Color Manager of AkzoNobel’s Vehicle Refinishes business. “Its introduction means customers now have the latest color knowledge at hand, wherever they are.”

Both the MIXIT website and mobile app are central to Colorvation (coloration.com), AkzoNobel’s unique approach to vehicle refinishing, which was launched to empower the use of digital technology. Under the Colorvation banner, the company will continue to add new elements to make matching colors from different devices an integrated, effortless and secure experience.

Added Bijsterbosch: “It will also be important to incorporate customer feedback into the further development of MIXIT, so we can adapt and improve together.”

The MIXIT web service can now function as a primary system for any body shops that simply want to search and mix colours, as well as tracking their colour history using the benefits of the secure cloud-based storage system.

Customers can also connect with the future of colour retrieval by visiting App.mixitcloud.com to start using the tool immediately.

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