Permatex Restructures Its Traditional Sales Force

Permatex Restructures its Traditional Sales Force
Daniel Clarke, Director of Sales of Permatex, announced the restructuring of its Traditional Sales Force. (Photo: Permatex)

Permatex recently announced the restructuring of its Traditional Sales Force to serve its channel partners better.

This move by the company is to address the changing requirements of the marketplace. Besides being able to provide better service to its channel partners, Permatex will also be able to inform them about its latest programs, promotions, and new product offerings.

Daniel Clarke, Director of Sales, made the announcement and will be in charge of the reorganization. “Over the past two years, we have been assessing our approach to the traditional channel and determined that it was time to make some changes based on market trends we noticed. To that end, we put a new organization in place that is in the ideal position to meet and exceed the goals of our channel partners and ensure our continued success,” he said.

Permatex’s new Traditional Sales Channel Organization will function in four key segments: OE and Aftermarket Parts Manufacturers, Automotive Distributors, Heavy Duty Distributors and Service Providers, and Specialty Distributors.

As per the new structure, Doug Johnson, National Account Manager will lead the OE and Aftermarket Part Manufacturers and Specialty Distributors segment. A part of the company for 19 years, Johnson has held several key positions such as Regional Manager for the Traditional Aftermarket, Sales Manager Groups & Special Markets, and Account Executive Key Accounts.

Jeff Morgan recently promoted National Account Manager of Automotive Groups and Eric Dutra, National Account Sales Manager will be in charge of the Automotive Distributors segment. Morgan has worked in several leadership roles since joining the company in 2000, including Account Manager – Southeast US, Account Manager – Key Accounts, and National Sales Manager – Groups and Key Accounts. Besides major automotive groups, he will also be responsible for independent automotive buying groups.

Dutra brings with him more than 20 years of automotive aftermarket experience. He had previously worked as Director of Sales for Justice Brothers, Channel Sales Manager for Pace Edwards Company, and Western Regional Sales Manager for Berryman Products.

Curtis Haines, Inside Technical Sales Support, and Caitlin Hendrix, Inside Sales Representative will provide support to the teams from each segment.

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