Raybestos Updates Website to Showcase Latest Product Lines

Raybestos Updates Website to Showcase Products
The “Products Family” tab on the Raybestos website takes users to an overview of the company’s latest product categories. (Photo: Raybestos)

Raybestos has updated its website—raybestos.com, to showcase its ‘Big Brake Thru’ product line realignment.

The product line was introduced recently at the 2018 Automotive Aftermarket Products Expo (APPEX).

The “Product Families” tab featured on the updated website directs visitors to an overview of the new Element3, R-Line and Specialty product families.

Each product line has its own separate page containing detailed product information. In addition to features and benefits, the pages show photos that illustrate the specialized packaging designed to enable customers with inventory management and quick selection of the correct brake parts needed for each job.

The updated version of the online product catalogue now reflects the new family groupings, such as pad and rotor kits for top applications. The current version aims at helping users easily identify the most suitable parts for their brake jobs.

The catalogue also features improved product attributes such as additional resources for each product and English and metric measurements for all dimensions.

Advanced filtering options in the updated website save time and help users find products that match their requirements.

“We had our customers in mind when we decided to realign our product offering into three distinct lines with easy-to-understand family packaging, all with no part number changes,” explains Kristin Grons, Marketing Manager for Brake Parts. “The enhanced Raybestos website lets them access information quickly and presents the three distinct Raybestos product families in a clean, streamlined format that is easy to navigate.”

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