Lumileds Receives Automotive Communications Award
At AAPEX 2018 in Las Vegas, Lumileds received a prestigious Automotive Communications Award.
This award is given for the Best Media Outreach to a Female Audience during the 2018 Automotive Communications Awards—presented by Women in Auto Care.
Lumileds was crowned the winner as a result of its highly informative segment on the award-winning network television program Designing Spaces.
This particular TV segment promoted Philips X-tremeVision headlights to a specifically female centered audience and was broadcast on the Lifetime Network in the spring of 2018.
Lumileds chose to partner with Designing Spaces in order to deliver a more effective communication strategy to its target audience as well as deliver a valuable driving safety message to females—a market segment that is often overlooked by the automotive aftermarket.
The Philips segment focuses on a mother who is concerned with her visibility while driving at night to pick up her son (both of whom are genuine consumers, not actors).
The mother explains that she struggles to see clearly when driving at night as her eyes have begun to deteriorate. A Philips brand representative explains the safety benefits of upgrading her vehicle’s headlights to Philips XtremeVision units and installs the bulbs in her vehicle, so she can see the difference herself.
In reference to the award, Ann-Marie Hines, Lumileds’ Senior Marketing Manager, said, “We are incredibly excited to receive this prestigious Automotive Communications Award from the Women in Auto Care. We created this segment with Designing Spaces to help educate consumers, specifically women, about the importance of upgrading their vehicle headlights.”