Uni-Select Store Expansion: Auto Parts Plus Open House

Uni-Select Store Expansion: Auto Parts Plus Open House
Jay Oberoi expands his Auto Parts Plus Store to 10,000 Square Feet. (Photos: Steve Pawlett)

Jay Oberoi opened his Auto Parts Plus store on Elgin Mills Road in Richmond Hill 12 years ago. He soon expanded to a second unit as business grew.

But even after this first expansion, he found the warehouse was still very tight, and he didn’t have a lot of room to display products. “For many customers, they need to see the products to know we carry it. If they don’t see it they think we don’t have it,” explains Oberoi.

With the recent expansion of a third unit, when customers come through the door they now see a much larger showroom full of products. “People like to see and touch the products. They like to pick it up and read the label to educate themselves. Having a bigger showroom helps our regular customers and the DIYers who like to come in, see what we carry,” adds Oberoi.

Customer Service

The three combined units provide over 10,000 square feet of space for parts storage and a much-expanded showroom display.

“In our business, availability is number one so it is important for my customers to know I have the parts they are looking for.  My goal is to have the parts they need, maybe not 100% of the time, but very close to that,” says Oberoi.

Quality Assurance

“I have been with Uni-Select since I started in this business. From day one they have been a very good organization to work with. They have a lot of great programs that support our customers. For example, the SelectAutoXpert program is popular with our installers,” continues Oberoi.  “This program offers installers quality assurance protection which includes a 90-day warranty for parts and labour and 365-day warranty on parts only.”

“At Uni-Select we encourage our members to grow, and we love to see store expansions like Jay’s. It’s a win, win for everyone,” adds Linda Donnini, Vice President, National Business Solutions, Uni-Select.

“I have known Jay for a very long time, not only as a customer but as a friend,” said Kam Sukhram, Marketing Manager, Ontario Region, Uni-Select “Jay has been a very loyal customer of Uni-Select’s programs, banner programs, and activities over the years.”

“Jay is a loyal supporter of Uni-Select, and we are proud to have him on our team,” says Bill Hay Regional Vice President, Uni-Select Ontario.

Auto Parts Plus store owner, Jay Oberoi held an open house on July 11, at his Elgin Mills Road store in Richmond Hill, to celebrate his recent expansion. (L-R) Paul Pacheco, Counterman, Kam Sukhram, Marketing Manager, Ontario Region, Uni-Select, Linda Donnini, Vice President, National Business Solutions, Uni-Select, Jay Oberoi, Owner, and his son Hunar Oberoi.
"Jay Oberoi (right) is a loyal supporter of Uni-Select, and we are proud to have him on our team," says Bill Hay (left), Regional Vice President, Uni-Select Ontario.
Many customers came by for a burger and chat with several of the Auto Parts Plus suppliers who were on hand for the open house.
The recent expansion of the Elgin Mills Road store gives Jay Oberoi over 10,000 square feet of space for additional stock and showroom product displays.
Brad Thomas, District Sales Manager, Mevotech and John McArthur, District Sales Manager, Wix Filters were two of several suppliers who were on hand to talk shop with customers at the open house.
Having a larger showroom allows Jay Oberio’s customers to see and purchase more of the products he carries.

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