Monaco Group Annual Convention – All in the Family

Monaco Group Annual Convention - All in the Family
Patrick Saint-Pierre, Yvan Domingue, Daniel Boyer and other Monaco Group team members responsible for organizing a truly amazing event. (Photos: Michel Beaunoyer)

Representatives from the Monaco Group store and shop network converged upon the Hilton Lac-Leamy from January 31st to February 3rd for their annual convention.  

Over 500 enthusiastic participants comprised of store and shop managers and Monaco Group suppliers attended this year’s “The Future is Now” vendor expo and conference. Organizers scheduled a series of technical workshops and conferences addressing important industry issues designed to cater to the interests of everyone in attendance, while also providing  plenty of networking opportunities throughout the three-day event.

The Friday session was reserved for workshops covering a wide range of issues including new technologies, recruitment, marketing tools and the best strategies to increase their presence in the industry.

In addition to the popular workshops, the vendor expo featured Monaco Group partners, who generously disseminated valuable information and advice to interested conference participants.

The main presentations were simulcast in both official languages, a very commendable initiative implemented to include participants from the Monaco Group’s Ontario division.

Saturday morning presentations served to demystify the various digital solutions available to help manage shops. Saturday afternoon conferences featured Jean-François Champagne from AIA Canada and former wheelchair racer and Canadian Senator, Chantal Petitclerc.


“This year’s conference is the greatest of all time,” exclaimed Monaco Group Marketing Director, Daniel Boyer, during an impromptu CarCare Business press briefing, accompanied by Monaco Group Sales Director, Patrick Saint-Pierre, and company Vice-President, Yvan Domingue. “Over 110 progressive Monaco Group network shops and 30 stores eager to learn about the latest automotive aftermarket industry trends and issues attended this year’s event. All hands are on deck in support of these businesses people, who are working diligently to position themselves favourably to gain a competitive advantage in the marketplace.”

As for Patrick Saint-Pierre, he pointed out that Monaco Group sales continue to trend upwards, while also stressing the importance of available training for both technicians and managers wishing to improve their skills and increase their ability to retain and attract new talent.

In an era where sectors of the automotive aftermarket are combining their service offerings, the Monaco Group is working hard to solidify its position as an automotive repair specialist. “As proudly exemplified by this conference, we wish to remain close to our client base,” concluded Daniel Boyer.

Take a look at the pictures and short video featuring Conference highlights.

Over 500 people attended this year’s edition of the Monaco Group conference, which was held at the prestigious Hilton Lac-Leamy in Gatineau, Quebec.
Marketing Director Daniel Boyer officially launched the event by issuing an enthusiastic welcome to conference attendees.
During his address, Monaco Group Vice-President, Yvan Domingue, touched upon the fact that the Monaco Group is one big family.
Monaco Group Trainer, Pierre Henri, used a highly engaging "game show" format to deliver the content of his technical workshop.
François Bertrand, from Avalanche Marketing, shared practical advice to help shop managers increase their social media presence.
Affable Monaco Group Founder, Ernesto Monaco, displayed immense pleasure when meeting industry partners, as he considers them to be loyal friends.
Automotive Consultant, Pierre Desmarchais, explained various strategies that shops can implement to increase their competitiveness and capture more dealership business.
Conference greeting and registration was masterfully handled by a friendly and efficient team.
Scheduled breaks throughout the event provided ideal networking opportunities.
The accompanying vendor expo featured several major suppliers displaying their latest products and services.
The AGA Benefit Solutions booth, manned by Vincent Soucy, offered useful insight to help businesses improve their employee benefit packages.
Jean-Luc Sauriol and François Latendresse, from ALLDATA, reviewed details regarding the new Monaco Group/ALLDATA partnership agreement.
Gabriel Baker and Véronique Emery, from Desjardins, presented the latest suite of payment solutions offered by their financial institution.
Steve Ellis and Serge Ouellette, from WIX, provided an overview of the attributes of the various filter lines distributed by the company.
Diego Desimone and Cameron Young, from Bosch, announced the introduction of Bosch brake parts into the Monaco Group parts catalogue.
The Total team presented their lubricant product lines to the Monaco Group shops and parts stores in attendance.
Zota Catalin, from parts supplier Freins Agna, presided over the drawing of an all-terrain vehicle generously donated by his company specifically for this event.
Conference participants looking for advice regarding insurance products need look no further than the Lussier Dale Parizeau booth.
Éric Normandin and Mark Nasra, from Dorman. The Monaco Group vendor partner adds an average of 6600 new product listings to its extensive catalogue each and every year.
Paul Baerlocher and Éric Malette from Promecanix explained why their shop is steadily increasing the use of new components when performing brake caliper repairs.
Marc-Olivier Vincent shared the fact that parts supplier Robert Thibert also has a comprehensive catalogue of tools available for its shop customers.
Ruldi Dessalines, from Pico, presented a sampling of products from vintage audio specialists Ion Audio, including these Ford Mustang-inspired audio components.
Spectra Premium representatives Éric Infante and Julie Breton presented the company’s latest fuel, engine management, engine oil distribution and cooling system replacement part lines.
Jean-Paul Trudeau, who managed the Topring booth, was kept very busy throughout the event.
Conor Haines and André Michaud, from Valvoline, presented the company’s upcoming "I Love My Car" marketing promotion and prize drawing.
Over at the Castrol booth, Pierre Lachaine and Daniel Toussaint provided insight regarding the various solutions offered by the lubricant company.
The vendor expo provided an opportunity for participants to meet and chat with representatives of the recently merged Tenneco/Federal-Mogul companies.
The AIA Canada booth was hosted by Jean-François Champagne, Sara Chenier and Roger Goudreau.
Johanne Dubé, from CSMO-Auto, proudly presented the newly released handbook promoting the organization’s training and human resource management studies.

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