Audi Ottawa : Mass Appeal
This impressive 80,000 sq. ft. facility was designed and built with the customer experience top of mind.
More than 1,200 guests attended the grand opening of Audi Ottawa, part of the Mark Motors Group of Companies. Despite the presence of police to direct traffic, and valet attendants who made fast work of parking cars, the influx of guests caused traffic headaches for miles around the new store.
But the headaches were well worth it. Not only was this a most memorable event, but it also raised funds for two worthy charities. “We helped raise just under $50,000 for the United Way, and Boys and Girls Club,” said Liza Mrak, Vice-President for the Mark Motors Group of Companies. “We are supporting a technology program, which will put new computers into a variety of boys and girls clubs here in the city.”
Amongst the 1,200 invited guests were a number of VIPs, including Audi Canada President Daniel Weissland, along with the mayor of Ottawa, Jim Watson, a number of city councillors, and Spartacat, the Ottawa Senators’ Official Mascot.
This new Audi store was once a GM store, explains Michael Mrak, Dealer Principal for Mark Motors Group of Companies. “It was renovated completely, and we’re getting a lot of great feedback from customers, as well as our neighbours. They’re very impressed with what we’ve done.”
The new building boasts an impressive 80,000 sq. ft. of space, and includes numerous amenities including a private lounge, an Audi café, an interior certified pre-owned showroom, a service drive-through, a tire hotel, a car spa, a body shop and a new car showroom with a curved wall that emulates the famous Nurburgring racetrack in Germany.
“Our indoor CPO showroom is rather unique,” says Liza Mrak. “We can fit seven cars in the space, allowing us to showcase our CPO vehicles, right beside our new vehicles.”
The private lounge features an array of multi-touch tablets, allowing customers to configure the vehicle of their choice to meet their needs and wants, and then to project that vehicle onto screens to view a full scale 3D version of the car of their dreams.
“It’s interactive,” Liza Mrak adds. “They can open and close doors, look inside the car, and get a better sense of what their car will actually look like. Customers really enjoy it, and I’m sure they’ll love it even more in the middle of winter when they won’t have to step outside in 20 cm or snow to look at a vehicle.”
Audi Ottawa’s body shop is one of six Audi Certified aluminum repair body shops in Canada, and is equipped with all of the Audi factory- recommended tools and equipment needed to perform structural and cosmetic collision repair.
Moreover, a number of Audi Ottawa body shop technicians have undergone certification for aluminum welding and intensive technical training, thus ensuring the highest level of collision repair expertise.
“Our family is very proud of the new Audi Ottawa Terminal,” says Michael Mrak. “Since our father opened this business 57 years ago, the way the people purchase cars has significantly changed. We have designed this new dealership as a destination for our customers and the community. Throughout this process we would continue to ask how we can make this more customer friendly. We truly believe we have created a unique space that our customers will enjoy and feel the luxury and customization that the Audi brand stands for.”