Consumers Prioritize Tech
New survey finds that connected technologies are top of mind with new car buyers.
A recent survey conducted by Metova, a provider of mobile, connected car, connected home and IoT Solutions, found that 1 In 5 consumers would walk away from a new car deal if the vehicle in question wasn’t equipped with the latest technologies.
Metova reported that “Technology/Infotainment” now outpaces “Power,” “Interior Design” and “Seating and Storage Capacity” and is on par with “Exterior Design” and “Ratings and Reviews” as a deciding factor in purchasing a new automobile.
That said, “Gas Mileage,” “Reliability” and “Price” are still more important to consumers than “Technology/Infotainment” when considering a purchase.
“The connected car is no longer a futuristic luxury, but rather a real expectation and often a deciding factor among new car buyers,” said Jonathan Sasse, president and CMO at Metova. “As consumers continue to incorporate connected technology into their everyday lives, it becomes critical that automobile manufacturers and dealers, both established and new, take note and provide their customers with the facilities, features and connectivity they have become accustomed to.”