Porsche Passport Comes to Canada
Porsche expands its subscription model to new cities in the US, and into Toronto.
Porsche Cars Canada has announced that the company will now be offering on-demand access to the Porsche experience—which offers subscribers access to the entire Porsche model line-up—in Toronto.
The Passport program, which was originally piloted in Atlanta, is also expanding in the US to Las Vegas, Phoenix, and San Diego.
A monthly subscription fee allows Porsche customers access to numerous models, as well as unlimited swaps between vehicles, all with a convenient app. Cars are delivered and picked up by a concierge anywhere a customer prefers.
In Canada, a monthly payment of $3,200 (for the “Launch” membership) gives members access to three models – the 718, Macan and Cayenne. For $4,200/month (the “Accelerate” membership) members can also access the 911 and Panamera, for a total of five different models.
“Consumers enjoy the flexibility of on-demand services,” says Marc Ouayoun, President and CEO, Porsche Cars Canada. “With a history of fostering innovation, the brand is keen to provide an exclusive experience with its sports cars via Passport through a partnership between Porsche Smart Mobility Canada and Pfaff Porsche in Vaughan.”