Kia Motors Ranks Highest Mass Market Brand

Kia Motors Ranks Highest Mass Market Brand
Kia secured the top spot overall among non-luxury automakers and second among all brands. (Photo: Kia Motors)

Kia Motors has been ranked the Highest Mass Market Brand for a fifth consecutive year in J.D. Power U.S. Initial Quality Study.

Kia owners reported fewer quality issues within the first 90 days of ownership among all non-luxury auto brands in the U.S., with a two-point improvement over last year’s results.

Kia’s success in the IQS was led by four Kia models – Rio, Forte, Sportage, and Soul – among the top 10 vehicles in the industry, the most of any brand. In addition, the Rio subcompact, Forte compact, Sportage SUV and Sedona minivan each topped their respective segments.

“Being ranked at the top of J.D. Power’s U.S. Initial Quality Study among all mass market brands once is a tremendous honour but capturing this leadership position for five consecutive years unequivocally affirms Kia’s commitment to quality and the ownership experience,” said Michael Cole, Chief Operating Officer and EVP, Kia Motors America. “With four segment winners – and three additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy has clearly yielded a world-class model lineup.”

Responses from 76,256 customers were analyzed with regards to 257 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine, and transmission performance and a broad range of quality issues reported by vehicle owners.

For more information about Kia’s Canadian lineup, visit KiaMedia.ca.

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