TRADER Introduces AutoWriter

TRADER Introduces AutoWriter
Jill Hadfield, Chief Product Officer for autoTRADER.ca, and Dale Pollak, Founder of vAuto talk about the new vehicle description writing tool. (Photo: TRADER)

TRADER Corporation is introducing a vehicle description writing tool to the Canadian automotive market.

AutoWriter is an automated description writing tool that allows automotive retailers to quickly generate customized vehicle descriptions to enhance the quality of their online vehicle listing and, thereby, simplifying the merchandising process. Descriptions are designed based on individual retailer’s selection criteria and unique vehicle attributes.

Additionally, through the use of keyword suggestions, the tool helps the vehicle descriptions receive a higher exposure in search results. The process takes under one minute to complete and can be published to any third-party site, which saves both time and resources for customers.

“We know through our consumer research that 82% of car shoppers use online sources including autoTRADER.ca and dealership websites as part of their vehicle purchase process,” said Matt Lawson, Vice President, Dealer Software & OEM at TRADER. “Viewing and researching vehicles online is their primary influence for making buying decisions, which is why it’s extremely important for dealers to profile the key attributes of every VIN-specific vehicle online. The new AutoWriter tool automates the process for dealers by creating unique and rich vehicle descriptions for every piece of inventory, making them highly relevant to each consumer and giving the dealer the ability to stand out in the crowd.”

The tool also features:

  • Easy-to-use writing and editing capabilities at the click of a button
  • Comprehensive vehicle features added from OEM sites for supercharged Search Engine Optimization (SEO)
  • Accurate like-for-like OEM Certified Pre-Owned (CPO) program details published directly to vehicle listings
  • Make/model specific reviews and vehicle awards
  • Dynamic descriptions on Used Car listings

“AutoWriter is unlike any other tool as it cuts down time on vehicle merchandising and quickly generates descriptions based on the dealers’ preferences,” said Randy Kobat, Senior Vice President for vAuto. “These detailed descriptions grab the attention of online consumers and encourages them to interact with the listings.”

The tool is part of the vAuto Provision Suite by the inventory management software company, vAuto. AutoWriter is now available to all vAuto customers in Canada through TRADER.


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