TRADER Corporation Launches New Platform
TRADER Corporation introduces Instant Cash Offer that will transform the consumer trade-in and selling negotiation process online.
Trade Corporation launched a new vehicle valuation platform that simplifies the trade-in and selling negotiation process for both consumers and dealers, allowing dealers to connect directly with private sellers. The company has partnered with New Brunswick-based Accu-Trade to introduce the Instant Cash Offer program in the Canadian market, making the platform fast and convenient for consumers to sell or trade their vehicles. The new platform also provides an inventory source for automotive dealers across Canada.
Market research indicates that about 70% of consumers don’t know what their car is worth, which makes negotiating with buyers difficult during the selling and trade-in process. Because of this, consumers are searching for platforms to sell their car privately that are less stressful and more convenient.
“While many parts of the car purchase cycle have moved online, negotiation remains one of the top pain points for consumers,” said Jill Hadfield, Chief Product Officer at TRADER. “Instant Cash Offer provides a transparent, quick and easy process for consumers to understand the value of their vehicle, and then connects them directly with participating dealers to facilitate the purchase of their vehicle, in an equally transparent process.”
By submitting their vehicle information on autoTRADER.ca, consumers instantly receive a certified vehicle valuation. This valuation is based on details like the vehicle’s condition and a calculation of market value using the Accu-Trade appraisal system. The consumer can then visit the dealership to complete a professional vehicle appraisal and leave with a cheque or trade-in for another car the same day. The dealers can then retail or wholesale the vehicle for profit or transfer to a local auction partner for disposal.
“Instant Cash Offer provides the transparency consumers have been looking for, and it offers a competitive edge to our dealer partners,” said Hadfield. “The platform delivers pre-educated and prequalified consumers to dealers’ lots, for efficient vehicle acquisition opportunities.”
With Instant Cash Offer, dealers can:
- Create an easier and more effective negotiation process with consumers;
- Build consumer trust, transparency, and loyalty through improved customer satisfaction over time;
- Receive access to a new source of inventory with several options to improve profit margins; and
- Transact risk-free with a dedicated disposal process for any unwanted vehicles.
“We’re pleased to partner with TRADER to introduce Instant Cash Offer in the Canadian market, making it easier for consumers to trade-in or sell their vehicles, and for dealers to engage with these highly coveted customers early in their purchasing cycle,” said Robert Hollenshead, Founder of Accu-Trade. “The platform helps dealers to optimize and implement a seamless process that closes more trade-ins, delivers higher profits, creates great customer relationships while eliminating risk – one VIN at a time.”
The Instant Cash Offer platform will eventually include direct integration with TAdvantage, TRADER’s all-new, Canadian-made dealership website solution.
For more information on Instant Cash Offer, visit go.trader.ca/IC.