Cox Automotive Canada Launches Kelly Blue Book

Cox Automotive Canada Launches Kelly Blue Book
Kelley Blue Book is a leading provider of vehicle valuations in North America. (Photo: Kelley Blue Book Channel)

Cox Automotive Canada announced today that is will be launching Kelley Blue Book – a trusted resource for vehicle valuations in North America – in Canada at the Automotive Conference and Expo (ACE) in Niagara Falls, Ontario, from April 10-11.

Trillium Automobile Dealers’ Association will host ACE in partnership with Canadian dealers for the second time in a row and will act as a stage for the introduction of Kelly Blue Book to Canadian markets.

“Kelley Blue Book is the leading provider of vehicle valuations in North America, and we’re excited to announce its upcoming launch to our Canadian Dealers, OEMs and Lenders,” said Maria Soklis, President, Cox Automotive Canada. “It adds to our already strong and extensive line up of industry-leading brands and services to better serve our clients and help shape the transformation of our industry into the future”

Cox Automotive Canada will also be replacing the Manheim Market Report, using the data combined collection of data by Cox Automotive and more than 90 years of valuations experience by Kelley Blue Book. It will be fully bilingual, in English and French.

“The ongoing introduction of our brands and services in a way that is relevant to our market is a testament to our ongoing commitment to the Canadian automotive industry,” added Soklis.

Additionally, the company will showcase its new digital marketing, digital retailing and inventory remarketing technologies and innovations. Experts at the Cox Automotive Canada booth will provide further and more detailed information on topics such as:

  • New upgrades to Canadian dealerships through Dealer.com – a digital marketing solution and partner for dealerships;
  • Manheim’s new Open Digital Marketplace online auction platform as a one-stop shop online experience accessible from any device; and
  • Dealertrack – the company’s Retail Solutions brand – the promotes a paperless future for dealers, lenders, and OEMs, with enhances enhanced Digital Contracting workflow and an online shopping experience boasting new features like Reserve it Now and Protection Driver, which will be available later this year.

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