OpenRoad Auto Group Acquires Sunrise Toyota

OpenRoad Auto Group Acquires Sunrise Toyota
Mike Taylor, Dealer Standards Manager, Pacific Zone at Toyota Canada; Christian Chia, Dave Yakashiro, President of Sunrise Toyota; Mark Smith, General Manager of OpenRoad Toyota Abbotsford; David Lee, Zone Manager, Toyota Canada. (Photo: OpenRoad Auto Group)

B.C. based OpenRoad Auto Group has acquired Sunrise Toyota in Abbotsford, which represents its 27th location.

Sunrise Toyota was founded in 1968 by Roy Yakashiro and initially operated as Sunrise Sales and Service on South Fraser Way in Abbotsford.

In 1992, the business moved to a new location in the Fraser Valley Auto Mall and rebranded as Sunrise Toyota where it still operates today. The new and used Toyota sales and service centre employs 45 part-time and full-time employees.

Refering to the acquisition, Christian Chia, President and CEO, OpenRoad Auto Group, said: “We’re thrilled to welcome Sunrise Toyota to the OpenRoad family of dealerships and extend our passion for the Toyota brand into the Fraser Valley.

We’re also honoured to be able to continue the Yakashiro family legacy as a destination Toyota dealer and mainstay in the community for the past 50 years.”

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