CBB Launches Updated Website

CBB Launches Updated Website
Canadian Black Book has launched an updated website. (Photo: CBB)

Canadian Black Book has launched an updated website at canadianblackbook.com

The remodeled website was designed to be easier to use and faster to load on any device. is

With more consumers using mobile devices, website responsiveness for mobile applications was a key priority for the new CBB portal.

A new listings section features Canadian first market analysis designed to help consumers compare vehicle listings.  This new function plots vehicles on a two by two grid to compare average price and average mileage.

The listing function allows easy identification of vehicles that are below/over average price and below/over average mileage in order to provide consumers with the best price versus mileage snapshot.

“The assortment of new functionality that we have built into the new website, was chosen and designed after 8 years of watching and analyzing our own web traffic and deep research and understanding into the contemporary needs and methods used by today’s car shopper,” said Cole Reiken, VP Digital Strategy & Product Management, Canadian Black Book, the lead architect of the new site.

The revamped listings section, of hundreds of thousands of cars for sale across Canada, has new and used car listings featuring a large clear photo first.  Listings are geo relevant, which default to display listings within 100 km of a users’ individual postal code.  Vehicle details pages use new map integration to identify dealership locations.

The new website also incorporates a CBB Financial tool that can quickly and easily qualify users for a car loan before going into a dealership.  This system can get approvals and book an appointment with a dealer to make the loan qualifying and buying process hassle free.  CBB Financial works in tandem with the CBB values and the Equity Calculator to provide trade-in information or calculations on carrying the balance of a loan from a previous car into a new deal.

In addition to new features, the revamped CBB website will also continue to offer Canada’s leading Trade-in, Average Asking and Future Values free for visitors, though the actual user experience has been improved with an interface requiring fewer steps.

In addition to the values tools is the introduction of a Canadian automotive industry first, Equity Calculator to help Canadians determine their equity position during the course of an existing or potential loan.  The updated website also introduces a new Total Loss Report, to aid consumers in negotiating a write off situation with their insurer.

“We really jumped out of the box in 2010 opening up our data to consumers and saw an immediate interest from all corners of the country. In fact, in the first week we crashed the servers due to traffic overload,” said Brad Rome, President, Canadian Black Book, who was instrumental in the initial build nine years ago.  “Our goal is to continue to better assist car buyers and sellers with new tools available on our website that can help expedite the car shopping and buying process.”

CCB first launched its consumer website back in 2010, which gained vast attention at the time.  The website helped transform Canada’s car buying and selling landscape by providing the public with CBB vehicle valuations for the first time and for free.  Prior to 2010, that information was released only to dealers, banks/lenders, and insurance providers.

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