Carfax Partners With Nissan for CPO Programs
By offering a free myCarFax service that enables customers to receive recall alerts on their vehicle as part of a CPO program, the aim is to increase customer retention rates at CPO dealerships. In fact, research has shown that myCarfax users are 21 percent more likely to return to the favorite shop for their next service visit and also have their car serviced more often.
Additionally, dealers selling these vehicles are also designated as the customer’s favorite shop within myCarfax.
Nissan North America is currently, the first OEM to integrate customer enrollment in myCarfax part of the CPO purchase process. Service reminders and recall notices sent to the customer through myCarfax are designed to ensure these particular vehicles are handled by the selling dealer’s service department, which in turn aims to generate more repeat and loyal business with that particular dealership.
“Our goal with the myCarfax app is to increase the value of our CPO program to our customers along with allowing us to enhance the overall customer experience,” said Michael Verpoort, Senior Manager of Certified Pre-Owned sales for Nissan.
Through this enhanced partnership, Nissan and Infiniti CPO buyers also receive free copies of their vehicle’s Carfax Vehicle History Report and Carfax Buyback Guarantee certificate from the dealer. Since 2012, certified Nissan and Infiniti dealers have been required to run a Carfax Report on all CPO-eligible vehicles, which must qualify for the Carfax Buyback Guarantee. All Nissan and Infiniti CPO vehicles also are listed for sale with free Carfax Reports on carfax.com.
“Nissan’s decision to register their CPO customers with myCarfax helps reduce the cost of car ownership while increasing certified dealer revenues,” said Vern Poyner, General Manager at Carfax. “Well-maintained vehicles tend to last longer and experience fewer costly problems, saving owners money in the long run. Service reminders from myCarfax help ensure more customers return to the same dealer for service, bringing in potentially thousands of dollars in additional service revenue. Plus, our research suggests that regular service customers are nearly twice as likely to buy their next vehicle from the same dealer.”
Currently, more than 70 percent of all Nissan and Infiniti dealerships in the U.S. are part of the myCarfax Service Shop program. Maintenance work performed by participating dealers is reported directly to Carfax and accessible through the myCarfax app.