Nissan Rolls Out “Star Wars” Retail Experience
This month, visitors to Nissan dealership showrooms south of the border can play with Nissan’s new augmented reality app to experience advanced vehicle safety technologies through a Star Wars interactive lens.
Nissan dealers across the U.S. are showcasing an augmented reality experience called “See the Unseen,” featuring digital droids, stormtroopers and other popular iconography from the upcoming Lucasfilm movie Star Wars: The Last Jedi, in theatres from December 15th. It all comes to life in U.S. Nissan showrooms as an interactive tool for educating customers on Nissan’s Intelligent Mobility technologies.
“In our collaboration with Lucasfilm’s Star Wars: The Last Jedi, we have brought ‘Retail Theatre’ to Nissan showrooms and found exciting ways to engage customers with a new world of technology” said Jeremy Tucker, Vice President of Marketing for Nissan North America. “While the competition is focused on Santa Claus and red bows this holiday season, we are filling our dealerships with stormtroopers, Virtual Reality and the new Augmented Reality Experience, making the Nissan shopping experience much more fun, engaging and educational.”
Once inside the showroom, customers can use a specially prepared augmented reality device to select a Nissan Rogue, Maxima and TITAN and activate the experience. Nissan Intelligent Mobility safety- and driving assistance-related technologies, including ProPILOT Assist, Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert and Intelligent Around View Monitor, are all part of the experience. As each technology is selected, Star Wars characters appear to help visually demonstrate the technologies that are otherwise invisible to the naked eye.
“Driver assist technologies can seem like fantasy to consumers and can be intimidating to those who are unfamiliar. With the help of the beloved characters from Star Wars and the ‘See the Unseen’ augmented reality technology, we are able to explain Nissan Intelligent Mobility in a way that is relatable and fun,” said Tucker.