Cox Launches Distracted, Impaired Driving Campaign
Cox Automotive Canada has launched an impactful campaign as a reminder of the perils of driving impaired or distracted.
Approximately four Canadians every day are killed due to impaired driving crashes. Distracted driving has grown to the number one risk on our roads and is a contributing factor in 80 percent of collisions.
“As an automotive company, it is important to continue to remind Canadians of the risks of impaired and distracted driving” said Maria Soklis, President of Cox Automotive Canada. “If this campaign saves even one life, it will have been worthwhile.”
The campaign will feature three videos created in both English and French and feature several Cox Automotive Canada executives from our Dealertrack and NextGear Capital businesses.
This campaign will target the automotive community and Canadians over the holiday season through Cox Automotive Canada’s media channels.