Lincoln Enhancing ‘Ownership Experience’

Lincoln Enhancing ‘Ownership Experience’
Lincoln is aiming to enhance the customer experience through new and expanded initiatives. (Photo: Lincoln Motor Company)

Lincoln has announced a number of initiatives, designed to enhance the vehicle ownership experience.

To help make airport travel easier, Lincoln is collaborating with CLEAR—which offers the fastest, most predictable way through security.

The aim is to provide new Lincoln owners with a complimentary CLEAR membership, allowing them to speed through security at participating airports and major arenas nationwide in the U.S.

“Our clients tell us time is their ultimate luxury,” said Lincoln President Kumar Galhotra. “So we’ve paired our exceptional vehicles with world-class services in collaboration with CLEAR to enable them to travel along their journey even more effortlessly and efficiently.”

CLEAR delivers secure and easy travel to more than 30 airports and arenas nationwide. At participating venues, members go to a dedicated CLEAR lane where they are greeted by a CLEAR team member. After a simple finger tap or blink of an eye, members are escorted straight to security screening, bypassing the usual long lines. According to CLEAR, members walk through security in minutes every time.

The Lincoln program with CLEAR launches in January. New Lincoln owners will receive a six-month complimentary membership for themselves and a partner. Lincoln Black Label clients will receive yearlong memberships.

“We are thrilled to be part of Lincoln’s vision to enhance its clients’ lives in new and exciting ways,” said CLEAR CEO Caryn Seidman-Becker. “There is a natural fit between our shared focus on making travel simpler at every step along the customer journey.”

Additionally, on the heels of the success of its Chauffeur pilot in Miami and San Diego, Lincoln is now expanding the program, which offers clients the option of a driver who can assist with daily errands. The service, now called Lincoln Personal Driver, is expanding to Dallas, the sixth-largest luxury market in the country. The service provides carefully screened, highly trained drivers when needed, enabling clients to enjoy the safety and familiarity of their own vehicle – from the comfort of the rear seats.

Lincoln Personal Driver provides more than personal transportation. Drivers can assist with other tasks such as fueling and washing the vehicle, and can run errands such as picking up dry cleaning while clients are at their engagements.

“Research shows us that luxury customers are using services like Lincoln Personal Driver in their daily lives,” said Galhotra. “We take it one step further by allowing our owners to use this service with their own vehicle, on their own time, and for a number of tasks to make their experience as effortless as possible.”

Beginning early next year, Lincoln also plans to launch a vehicle subscription service pilot in California, enabling clients to select a month-to-month vehicle subscription that includes insurance, maintenance, roadside assistance, and vehicle pickup and delivery.

Building on the early learnings from Ford Credit’s Canvas subscription service that launched in May, the Lincoln program will also incorporate the same technology.

The addition of new services like vehicle subscription stems from the success of Lincoln’s Pickup and Delivery program, which launched in 2016. Since then, more than 60,000 rides have been completed through Lincoln Pickup and Delivery.

“Our Lincoln dealers are playing a key role in helping to deliver this suite of services, enabling Lincoln to distinguish itself in a crowded marketplace,” said Galhotra.

Lincoln is currently, the only luxury auto manufacturer to offer a standard Pickup and Delivery service nationally in the U.S. on all 2017 and newer vehicles.

With Pickup and Delivery, a Lincoln service valet picks up a client’s vehicle for any need, at any location, provides the client with a complimentary Lincoln loaner vehicle, and returns the freshly washed vehicle once service is complete.

Clients can schedule an appointment through the Lincoln Way app and track their vehicle’s service progress through real-time navigation. The app also enables Lincoln Pay for Service, which gives Lincoln owners the flexibility to pay for dealer services online and pick up their vehicle at their convenience if they choose this option.

The Lincoln Way app serves as a convenient service hub, designed to make the Lincoln ownership experience more effortless.

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