Have Research, Will Travel: CarGurus
Car research and shopping site, CarGurus, has released a survey uncovering Canadian car shoppers’ habits and preferences.
A key finding of a recent CarGurus survey is that consumers who devote more time to car shopping research are more willing to travel great distances for their desired vehicle.
While 70 percent of consumers would not travel more than 100 km to buy a car, the 30 percent who spend more than 10 hours doing online research are willing to travel more the 200 km to buy a car.
“Dedicating research time and using online resources can take the guess-work out car shopping and position a shopper to find their perfect deal, even if it means travelling further to get it,” said Sarah Welch, Senior Vice President of Consumer Marketing at CarGurus. “It’s interesting yet unsurprising that shoppers that invest significant time in research are also willing to travel further to get the car they want.”