AutoJournal December 2016
The December issue of AutoJournal is now available online. You can flip through it here, but first, a few words from the Editor in chief of AutoJournal, Jack Kazmierski.
What a Year!
As we look back on 2016 and wonder what 2017 will bring, let’s think back to some of the more memorable news items of the past 12 months. And just in case your memory is as bad as mine (I had to look these up), here are but a few of the headline makers we think 2016 will be remembered for:
Early in the year, we learned about the demise of the Scion brand. Almost six years after appearing on the Canadian market, Scion was slated for termination. And while Scion was put to rest, an old favourite was brought back from the dead when Lincoln unveiled an all-new Continental in January at the North American International Auto Show in Detroit. After disappearing from the landscape almost a decade-and-a-half ago, the iconic Continental was back.
Tesla Motors CEO Elon Musk made the news when he took to the stage in California on the last day of March to introduce the world to the newest member of his EV family, the Tesla 3. Musk said the 3, a mass-market, affordable electric car, would be the final step in his company’s “Secret Master Plan.”
Fast forward to September and it would seem GM beat Tesla to the punch, as far as bringing an affordable electric car to the market is concerned, when GM announced the launch of the Bolt EV. With a range of 383 km and an MSRP starting at $42,795, I wonder if the Bolt keeps Musk awake at night.
The Nissan Motor Co. made news when it announced the acquisition of a 34 percent equity stake in Mitsubishi Motors, making Nissan its largest shareholder. Translation: Mitsubishi is now a part of the Global Alliance with Nissan and Renault.
Another big newsmaker was Hyundai. The company announced the birth of a new brand: Genesis. Promising a more “human-centred” approach to the whole car buying and servicing experience, the Genesis brand was launched officially in late November.
We also spent a large part of 2016 talking about Millennials. On one hand, dealers were eager to know how to attract them, manage them, and keep them happy while on the job with the proper work/life balance.
On the other hand, dealers also wanted to know how to sell them cars. Where should you market to Millennials? How do you get them into your store? And how can you speed up the F&I process so they don’t get frustrated or bored?
It has been an exciting year filled with surprises, innovation and challenges. I hope the holidays offer us all enough time to rest and recover from this frantic pace of change, as we spend quality time with family and friends. We’ll see you in 2017!