The McLaren Montreal team was all- hands-on deck for the launch event: Christopher Samyn, Nino De Cubellis, Charles St-Roch, Renato De Cubellis and Kim Caya. (Photos: Michel Beaunoyer et McLaren)
McLaren chose Montreal as the site of the June 6th Canadian launch of the new McLaren GT grand tourer.
Known for its high performance exotic vehicles destined mainly for track use, British constructor McLaren chose the electrifying setting of the Montreal Grand Prix for the launch of its new GT, which, as the acronym suggests, was developed for the grand tourer market. There is little doubt as to its performance credentials, as the mid-engined 4.0-liter twin-turbo V-8 powertrain produces 612 hp, propelling the GT to 100 km/h in 3.2 seconds. In contrast to previous models, the new McLaren features high levels of luxury and comfort associated with grand tourers.
“This model occupies a new niche in our product lineup,” explains McLaren Montreal Sales Director, Charles St-Roch. “The racing car DNA is undeniable, but the high ground clearance, plush interior and multiple storage spaces makes it a true daily driver. The demographic which we are targeting has the potential to expand our client base. This vehicle appeals to passionate vehicle owners who will be able to choose among the many available options to build their own unique, customized McLaren GT.”
The Canadian launch of the new McLaren coincided with the week preceding the Montreal Grand Prix. The McLaren Montreal team pushed hard to ensure that the Canadian launch would occur during this high-profile event which celebrates exotic vehicles and extreme performance. Over one hundred current and prospective clients were invited to the prestigious launch.
Several Canadian McLaren vehicle owners made the trip to Montreal to assist to the high-profile launch of the new GT.
McLaren Montreal, the official dealership for Eastern Canada, organized the premier event.
The very select club of McLaren owners are definitely a passionate group.
The McLaren GT launch event was held at a private club in an atmosphere befitting the occasion.
McLaren Montreal Marketing Director, Adrienne McGrath, emceed the evening’s event.
The owners of the McLaren Montreal dealership, the De Cubellis brothers, are happy to welcome this new vehicle into the McLaren lineup, as it will serve to expand the brand’s client base.
McLaren North American Marketing Director, Abe Quigley, extolled the virtues of the new GT which combines luxury and performance.
The 720 Spider, launched in December 2018, was also present for the event.
McLaren Montreal guests were excited about the launch of the new GT.
Jean-Marc Campagna, the young Quebec 3D designer, who now makes his home in the U.K., is closely associated with the design of the Spider.
A comprehensive list of options will allow customers to personalize their McLaren GT.
Additional front and rear storage space was incorporated into its design, thus making the GT a true "daily driver".
The McLaren GT 2020, which is assembled in Great Britain, should be available in the Canadian market by October.
A select group of one hundred or so current and prospective McLaren customers were invited to the launch event.