Mazda Canada President, Masaharu Kondo, introducing the new Mazda 3. The available all-wheel drive version, a first, starts at $26,000. (Photos: Josée Hamelin)
The 76th edition of the Montreal International Auto Show kicked off on January 17th with the usual media day, which featured several notable Canadian and North-American premieres.
High-profile announcements included the North-American premiere of the 2020 Range Rover Evoque and launch of the 2020 Genesis G90.
The high-profile launch of popular sedans such as the 2020 Toyota Corolla and 2019 Mazda 3 is just the latest example of new vehicle manufacturers jumping aboard the all-wheel drive bandwagon. Other major announcements included the all-new Lexus UX SUV hybrid, as well as the new Subaru Riau BRZ, of which only 100 models will be available exclusively in the Canadian market.
For those wanting a more exclusive ride, only 2 of the 10 copies of the 700 hp 2019 Félino cB7R, a Made in Quebec vehicle launched as a prototype back in 2014, are still available for purchase.
Media day kicked off with the traditional group breakfast, where journalists were treated to introductory speeches and presentations, including one by official Montreal International Auto Show (MIAS) spokesman, Denis Talbot, and a tribute to veteran automotive industry journalist Jacques Duval. 2019 MIAS President Dany Lemelin officially launched the proceedings, followed by the first MIAS new-vehicle introduction courtesy of Mitsubishi Canada.
For those MIAS visitors interested in the latest developments in the field of electric vehicles and mobility, Montreal Auto Show organizers created The Generator, a circuit dedicated to sustainable technologies which runs for the duration of the event.
Take a look at the pictorial below to learn more about the various new-model launches.
2019 MIAS President, Dany Lemelin, who is wrapping up his second, and final term as show president, officially launched the media-only event.
Mitsubishi Motors Global Planning Director, Vincent Cobee, introducing the all-electric, all-wheel drive, e-Evolution concept. The vehicle represents the company's future vision as a leading electric SUV manufacturer.
Mercedes-Benz Canada President, Brian D. Fulton, pictured alongside the new 2019 GLE 4Matic SUV, equipped by a powerful inline 6-cylinder gasoline engine.
Genesis Canada President, Richard Trevison, accompanied by Marketing Director, Patrick Danielson, as they introduce the completely redesigned, high-tech 2020 G90 Sedan. According to Genesis officials, advanced noise cancelling technology makes this the quietest vehicle ever.
Over at the Porsche Canada booth, CEO Marc Ouayoun, presented three new models, including the 2019 Cayenne Turbo and the 443 hp 911, launched for the first time after its initial worldwide premiere at the L.A Auto Show.
Audi Canada President, Giorgio Delucci, introducing the 2019 RS 5 Sportback, which will be available in Metallic Green for the first time ever in Canada. Its 444 hp engine propels it to 100 km/h in a scant 3.9 seconds.
Bernard Durand, from Lamborghini Montreal, officiating the Canadian launch of the spectacular 2019 Lamborghini Urus SUV. It starts at $310,000, with a hybrid version expected within the next year.
Rolls Royce North America Communications Director, Gerry Spahn, presiding over the launch of the Cullinan SUV. The $401,993 MSRP includes all-wheel drive, a first for the storied British manufacturer.
The superlative-inducing 2019 McLaren 600LT, a racetrack-only version, delivers staggering performance numbers, such as 2.6 second 0 to 100 km/h and 8 second 0 to 200 km/h runs. The vehicle has shed 100 kilos from the previous version.
The Quebec-built Félino cB7R, a futuristic ride with an impressive 700 hp and $275,000 price tag, is as rare as it gets. Only two of the ten vehicles available from the 2019 production run are still available for purchase.
Toyota Regional Director for Quebec, Jocelyn Daneau, presided the Canadian launch of the Supra 2020, expected to hit our shores by summer. Its turbocharged 3L inline 6-cylinder engine produces 335 hp and 365 lb-pi torque, and is connected to an 8-speed automatic transmission.
Lexus launched its new compact UX SUV plug-in hybrid. Available with all-wheel drive, it carries a base price of $37,100 while consuming fuel at the modest rate of 6 L/100 km.
Nissan Canada has big plans in the Quebec market for the 2019 Altima. The redesigned sedan, of which roughly 80% of its components are all-new, is delivered with standard all-wheel drive. Nissan Canada President Joni Paiva alongside the new Altima.
Subaru Canada Quebec and Atlantic region Director, Richard Fabien, and Subaru Canada president, Yasushi Enami, pictured with the Canada-only Raiu Edition BRZ. Only 100 copies of this exclusive model, which retails for $ 33,795, will be available for all of Canada.
Jaguar Land Rover Canada President, Wolfgang Hoffman, pictured with the 2020 Range Rover Evoque, during its North-American premiere. The very capable all-wheel drive luxury SUV starts at $47,000, and is available for the first time in a hybrid version.
The futuristic Hyundai HDC-1 Fil Rouge Concept is a visual statement expressing the Korean manufacturer's vision and commitment in creating emotional value for Canadian consumers.
Over at the BMW booth, BMW Canada driving instructor, Philippe Létourneau, chatted with Quebec-born DTM Series race driver, Bruno Spengler. The German manufacturer is celebrating its 100th birthday in 2019.
The MIAS media day wrapped up with the introduction of the Jeep Gladiator. The rugged-looking mid-size pickup is expected to hit Canadian showrooms in the 2nd quarter of 2019. Quebec FCA Director, Sylvain Côté, presented the new vehicle.