Grand Touring Automobiles Celebrates in Style

Grand Touring Automobiles Celebrates in Style
On May 31, Grand Touring Automobiles celebrated the opening of its new downtown Toronto location. (Photos: Huw Evans and courtesy of 7 Communications)

On May 31, Grand Touring Automobiles (GTA), Canada’s premier purveyor of luxury, ultra-luxury and exotic vehicles, celebrated the official opening of its new keystone Toronto location at 777 Dundas St. E., overlooking the city’s Don Valley Parkway.

The event witnessed senior management teams from Aston Martin, Bentley, Bugatti, Lamborghini and Rolls-Royce jet in for this very special occasion, who rubbed shoulders alongside local dignitaries and gathered members of the media.

The new facility opened in anticipation of doubling GTA’s annual sales volume by 2019, according to company principal Paul Cummings.

“The impressive flow of new products and the continued market strength across all of the brands we represent is the clearest evidence yet that the luxury and super luxury segments are established, durable pillars of the auto market,” said Cummings.

The 13,099 sq m (141,000-sq.ft.) five-floor dealership is the new home to luxury segment stalwarts Jaguar and Land Rover, and super luxury brands Aston Martin, Bentley, Bugatti, Lamborghini and Rolls-Royce Motor Cars.

Nationally, the luxury segment of the auto market has grown more than 7 percent over the past three years, Cummings said. In the same period, GTA sales of super luxury models increased 48 percent. By the end of 2019, sales are expected to have nearly doubled vs. 2015.

A great deal of the market growth is attributable to a new breed of ultra-luxury SUVs from manufacturers like Bentley, Lamborghini and Rolls-Royce Motor Cars, brands best known for their stately sedans or stunning sports cars, Cummings said. “In a very short time, the Bentley Bentayga has come to represent 50 percent of all of our Bentley sales. Within the next year, we’ll add the dramatic new Lamborghini Urus and spectacular Rolls-Royce Cullinan. Both of those vehicles will mean double-digit growth for their brands here in Canada.” Aston Martin is expected to introduce an SUV in 2020.

Cummings describes the spectacular new facility as “a flexible platform that will evolve with the fast-changing technologies of these fine cars and the expectations of their owners.”

“Architecturally distinct spaces have been provided for each brand that reflect the character of those brands and the high standards of their manufacturers,” he said. “The design encompasses spacious, state-of-the-art service facilities for each brand, our parts facility, a pre-owned department, administration centre, and elegant lounges and customer facilities that our owners have come to expect.”

“Nearly every brand under the GTA roof has revealed their future product plans to us and the array of new products coming in the next two years is extremely bright. This building is an investment in the future of our business,” Cummings concluded.

Senior management of storied luxury vehicle brands jetted in for the occasion. (Left to right) Christian Marti, Aston Martin, Laura Schwab, Aston Martin, Todd Tweedy, Rolls-Royce, Paul Cummings, Grand Touring Automobiles, Mark Del Rosso, Bentley, Alessandro Farmeschi, Lamborghini and Maurizio Parlatto, Bugatti.
Stunning new dealership at 777 Dundas Street E. features five floors and open planning with distinctive architectural spaces for each brand.
Christian Marti, Chief Sales Officer and VP, Aston Martin Lagonda Ltd. provides an overview of the brand’s latest developments.
Aston Martin’s Christian Marti and Laura Schwab, pictured with Grand Touring Automobiles Principal Paul Cummings.
Maurizio Parlatto, COO, Bugatti Americas provides an update on the brand and its product strategy.
Mark Del Rosso, President and CEO, Bentley Motors Inc. showcases the new Continental GT.
The new Continental GT drew a great deal of interest from those attending the dealership’s grand opening event.
Grand Touring Automobiles Principal Paul Cummings (left) receives a very special gift from Alessandro Farmeschi, CEO Americas Region, Lamborghini.
Martin Fritches, Vice President, Sales, Rolls-Royce Motor Cars NA, discuss some of the latest developments regarding the distinguished luxury brand.
Alessandro Farmeschi, CEO Americas Region, Lamborghini, poses with the new Urus super SUV that goes on sale later this year.
Gerry Spahn, Head of Communications, Rolls-Royce Motor Cars NA discusses the features of the new Cullinan ultra SUV.
A variety of classis were on display at the dealership, including an Aston Martin DB5, Lamborghini 400GT and Bentley S1.
The new Rolls-Royce Cullinan is truly majestic.
Attendees had numerous opportunities to network during the grand opening.

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