TalkAUTO Canada 2017: A Mobile Future

TalkAUTO Canada 2017: A Mobile Future
TalkAUTO Canada 2017 delved deep into some hot industry topics. (Photos: Huw Evans)

Over 435 automotive industry executives and professionals flocked to the Toronto Congress Centre on November 7, for the annual TalkAUTO Conference, hosted by J.D. Power and Canadian Black Book.

This year’s theme was Customer Engagement in a Digital World and included presentations from leading industry experts. Keynote addresses came from Larry Hutchinson, President and CEO, Toyota Canada, who discussed Setting a Course to Future Mobility, plus Josh Bloom, Automotive Practice Leader, Facebook Canada, who focused on Mobile Moves Metal.

Key takeaways from the event were that while autonomous technology is developing, it will still be a while yet before we see level four and level five autonomous vehicles, plus with more and more consumers using handheld devices, dealers really need to ensure their services are optimized for a mobile audience, from communication to marketing.

Doug Betts, SVP, Global Automotive Operations at J.D. Power, discussed effective strategies for managing data and mobile apps.
As in past years, TalkAUTO took place at the Toronto Congress Centre, near Lester B. Pearson International Airport.
Dealer panel was Moderated by Yves Varin, National Director, Business Development, Canadian Black Book, and featured Shawn Morris from Endras Automotive Group, Susan Gubasta of Mississauga Toyota, Ilya Pinassi, Parkway Motors and Norman J. Herbert, Groupe Park Avenue.
Brian Murphy, VP Editorial and Research, Canadian Black Book, provided an overview of the used vehicle marketplace including the decline in car sales and the continued rise in light truck volume.
Keynote speaker Larry Hutchinson, President and CEO, Toyota Canada, provided a fascinating insight on autonomous vehicle technology.
Andrew Tai, from MotoInsight talked about the digital retailing disruption taking place and that dealers will remain a critical part of the purchasing experience.
F&I Panel, moderated by J.D. Ney, Country Manager, Canada for J.D. Power’s Automotive Practice, included Vincent Beretta, of Insurance Insight; Lindsay Duffield, Norman J. Herbert, Groupe Park Avenue and Brad Dickerson, LGM Financial Services.
Well over 400 attendees registered for the event.
Josh Bloom, Automotive Practice Leader, Facebook Canada, discussed the growing impact of mobile platforms on the auto retailing experience.
A networking reception followed the speaking session, along with a raffle prize draw.

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