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Posts by Todd Bourgon

Todd Bourgon
20 posts
Todd Bourgon is the Executive Director of the Trillium Automobile Association (TADA). The TADA represents over 1100 new car dealers in Ontario and 1/3 of all the new car dealers in Canada. For over 100 years, the association has been leading progressive and innovative work on behalf of new car and truck dealers.

The Experience Economy

It’s time to stop selling goods and services. If you weren’t able to make it to our latest Auto Dealers Innovation Series, which took place in…

Let’s Make a Difference

We can be proud of the fact that we can come together as an organization and contribute to the sense of community while making a difference.…

Trade Shows : Going Local

While American trade shows attract dealers from across North America, consider the advantages offered by Canadian events. As I put pen to paper, the TADA, in…

TADA: Beyond Borders

Attracting new Canadians to your dealership takes the right people and the right approach. Like any other business, dealers are always looking for ways to attract…

2017 Initiatives: Ready… Set…

We’ve hit the road running and are looking forward to an exciting 2017! It’s a busy but exciting time for us here at the TADA. Our…

CADA Initiatives: The Bigger Picture

Autosphere is pleased to share with you Todd Bourgon’s exclusive interview with John White, President & CEO of the Canadian Automobile Dealers Association (CADA). The CADA…

Career Connections: Back to School

TADA’s Education Coordinator, Dave Fraser, is traveling across Ontario to bring dealers, students and educators together. The 2016-17 school year marks the third full school year…

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