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Posts by Peter-James Gregory

ICE vs EV

In the first of a series of articles, Peter-James Gregory looks at the evolution of internal combustion engines and electric vehicles, leading up to a discussion…

Winter Driving: The Pendulum Effect

Whoever told your customers that SUVs don’t need winter tires, was lying. The dictionary defines the Pendulum Effect as follows: “Also called pendulum law; Physics; a…

Recycling: OTS Out; Pro In

While much will be changing with the new recycling model in Ontario, much will stay the same. In 2009, new Ontario waste diversion regulations created the…

AT tires vs HT tires, which tire to choose?

It’s your job to help your customers choose the right tires for their truck needs. Today, many consumers driving light trucks want the “tough, strong, big…

Look Out for “Pot Holes”

Improved consumer experience equals improved profits. In today’s market, the tire retailer is faced with many avenues of competition, along with savvy consumers who are adept…

Size Matters

Welcome to the dawn of a new replacement tire reality. It takes two to three years for OE fitments to have a strong impact on the…

Winter Tires: Do The Right Thing

There is no room for cutting corners and compromising safety in our industry. Winter selling season presents the best opportunity to sell sets of four tires,…

Light Trucks: Beyond the Obvious

There’s more to the light truck tire market than meets the eye. Automobile manufacturers’ sales data is broken into two categories: passenger cars and light trucks.…

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