Management > Training

Tire Maintenance: Back to Basics

Extending the life of your customers’ tires isn’t difficult. In fact, it’s the basics that make the biggest difference. “Inflation, inflation, …

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Atlas Tire

Atlas Tire Hosts “Spring Semester”

Tire dealers prepare for the 2015 selling season. Atlas Tire Wholesale's latest installment of Atlas Tire University, focused on the coming spring selling season. Officially known as "The Atlas


NHTSA Points Out Pressure Problems

Most drivers still don’t bother to check tire pressure. According to the National Highway Traffic Safety Administration (NHTSA) 11,000 tire-related crashes take place each year in the United States


RAC Survey Says Consumers are Clueless About Tire Pressure

Tire inflation survey reveals major gaps in knowledge about proper tire pressure and maintenance. According to a new tire inflation and maintenance attitudinal survey conducted by Leger on behalf


TIA Releases Winter Tire Replacement Video

The Tire Industry Association (TIA) has released a new training resource that covers the installation guidelines and safety advantages of winter and studded tires on passenger and SUV/LT


Safety: Lock Out / Tag Out

A simple procedure that saves lives. Use it! Most preventive safety measures are rather simple to follow. It isn’t difficult to buckle a seatbelt, flip the safety switch on


TIA to Host Marketing & Sales Webinar

The Tire Industry Association (TIA), in partnership with LogMyCalls, will host a webinar on Thursday, October 10, at 12pm (Eastern) entitled "The 5 Most Important Marketing and Sales


Standards Testing Laboratories Announces Tire Tech Seminar

Standards Testing Laboratories (STL) will host Tire Technology 2013, October 15-17 at the company's Massillon, Ohio headquarters. STL's Tire Technology Seminar is two-and-a-half-day educational program providing a basic yet


Atlas Tire Customers Go Back to School

Atlas Tire University ran its Winter Tire Seminar on September 5th, 2013 at the Toronto Congress Centre.  A record number of Atlas Tire Wholesale clients attended the six


Millennials: Selling to the 20-Somethings

Traditional marketing doesn’t always work with younger customers. One of the most difficult tasks for any retailer is to figure out how to reach buyers. And what makes this