Employee Training

Employee Training: Prepare to Win!

Like it or not, the white stuff is on the way. Is your staff ready to sell? Last winter was real and visible – very cold temperatures, freezing …

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Tire World

Tire World: The Little Tire Shop That Grew… and Grew

Turning a challenge into an opportunity.  When Jeff Sumilas started out in the tire business, he had a small shop in Malton, Ontario for about a year and a

Paul Hembery

Paul Hembery: A Lifelong Passion for Motorsports

Pirelli Motorsport Director Paul Hembery graciously accepted my interview request by inviting me to visit the Pirelli paddock to check out his team of thirty-plus technicians who were

Tire Technology

Tire Technology: And the Winner Is…

The 2014 Tire Technology International Awards for Innovation and Excellence. Earlier this year, the Tire Technology International Awards for Innovation and Excellence were handed out to a number of

Proper Pressure

Proper Pressure: Back to Basics

Make all tires environmentally friendly by checking the tire pressure. In today’s tire market, consumers have a myriad of eco options when purchasing tires. However, the best eco action for all starts with

Ontario Tire Stewardship

Ontario Tire Stewardship: Counting the Costs

Major changes are in the pipeline for the Ontario Tire Stewardship program. The Ontario Tire Stewardship (OTS) program is now almost five years old, Andrew Horsman, OTS Executive Director

Customer Retention

Customer Retention: Keep ‘em Smiling

It’s easier to mine your existing customer database for increased sales and profits than to look for new business. In today’s highly competitive marketplace, consumers have an abundance of

Rubbish Sink

Rubbish Sink: Rub-a-Dub-Dub

Recycled tires near the tub. Would anyone believe that the same properties that make rubber ideal for tires also make it great for a bathroom sink? But that’s exactly why


R&D: Turning Weeds into Tires

As manufacturers look for alternate sources of natural rubber, Continental bets on the Russian Dandelion as a viable option for future production. While most people take tires for granted,

Low Rolling Resistance

Low Rolling Resistance: Counting the Costs

If you’re recommending low rolling resistance tires to your customers, you may be wondering just how much of a difference these tires really make. A growing number of tire