Articles

Commercial Customers

Commercial Customers: Catering to the Trades

All those “one-truck fleets” add up. If you divide your customers into fleet or consumers, you’re missing something: the trades. While they are …

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Burlington Tire and Auto

Burlington Tire and Auto: Better With Time

Serving one generation after another.  In 1976, Burt Levine started selling tires out of his Burlington garage, delivering them with his van. Eventually, he rented a one-bay shop and

Giti Tire

Giti Tire: Man of Many Talents

Giti Tire’s Executive VP of Operations knows how important diversity is to success. Before joining Giti Tire USA nine years ago, Julianto Djajadi describes himself as a typical tire

Employee Training

Employee Training: Prepare to Win!

Like it or not, the white stuff is on the way. Is your staff ready to sell? Last winter was real and visible – very cold temperatures, freezing rain,

Tire World

Tire World: The Little Tire Shop That Grew… and Grew

Turning a challenge into an opportunity.  When Jeff Sumilas started out in the tire business, he had a small shop in Malton, Ontario for about a year and a

Paul Hembery

Paul Hembery: A Lifelong Passion for Motorsports

Pirelli Motorsport Director Paul Hembery graciously accepted my interview request by inviting me to visit the Pirelli paddock to check out his team of thirty-plus technicians who were

Tire Technology

Tire Technology: And the Winner Is…

The 2014 Tire Technology International Awards for Innovation and Excellence. Earlier this year, the Tire Technology International Awards for Innovation and Excellence were handed out to a number of

Proper Pressure

Proper Pressure: Back to Basics

Make all tires environmentally friendly by checking the tire pressure. In today’s tire market, consumers have a myriad of eco options when purchasing tires. However, the best eco action for all starts with

Ontario Tire Stewardship

Ontario Tire Stewardship: Counting the Costs

Major changes are in the pipeline for the Ontario Tire Stewardship program. The Ontario Tire Stewardship (OTS) program is now almost five years old, Andrew Horsman, OTS Executive Director

Customer Retention

Customer Retention: Keep ‘em Smiling

It’s easier to mine your existing customer database for increased sales and profits than to look for new business. In today’s highly competitive marketplace, consumers have an abundance of