Articles

Market Strategy

Market Strategy: Buy Low; Sell High

It’s time to take advantage of the falling value of the Canadian dollar. 2014 was a good year for the consumer sector of the tire industry in …

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ce Driving Canada

Ask the right questions: Knowledge Always Pays Off

Every customer that comes into your store represents an opportunity to display your knowledge, expertise, and vast inventory of tires that can satisfy and exceed the expectations of

SEMA

SEMA Show: Hunter Welcomes Canadians

Always certain to be one of the most prominent exhibitors in this important international show. Last year the SEMA Show drew a huge crowd of domestic and international buyers.

Winter Tires

Winter Tires: It’s Time to Think About it

As winter approaches, Sailun reminds us that all-season tires need to be switched out for winter tires for the safest driving this winter, even before the snow begins to fall. “The

Tires 23

Tires 23: Passionate About Tires

Performance enthusiasts turn their passion for racing into a successful and thriving tire business. Some of the most successful businesses are those that were started by individuals with a

Dynamic Tire

Made in China: Sizing Up the Stigma

Breaking down the “Made in China” myth. With Japanese manufacturers dominating world markets in cars, tires and electronics, it’s hard to believe “made in Japan” was once akin to

Consumer Education

Consumer Education: Winter Wise

Are consumers warming up to the winter tire message? As soon as the temperatures drop, Canadians across the country start getting ready for winter. Parkas and boots come out

Market Forecast

Market Forecast: The Perfect Storm

Will last year’s harsh winter impact tire sales? While the rest of us were shivering in our boots and cursing the polar vortex, last winter’s severe weather did make

Sales & Marketing

Sales & Marketing: The Cheat Sheet

Top 10 reasons why your customers should buy winter tires. A customer is in your showroom, literally kicking tires. She thinks she needs winter tires, but she’s not 100% sure.

Atlas Tire

Best Practices: Knock-Knock…

Who’s there? It’s Old Man Winter... again! Every year something happens in Canada… winter... an annual event since annual anythings on Earth have existed. However, some people think it