Dynamic Tire

Made in China: Sizing Up the Stigma

Breaking down the “Made in China” myth. With Japanese manufacturers dominating world markets in cars, tires and electronics, it’s hard to …

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Consumer Education

Consumer Education: Winter Wise

Are consumers warming up to the winter tire message? As soon as the temperatures drop, Canadians across the country start getting ready for winter. Parkas and boots come out

Market Forecast

Market Forecast: The Perfect Storm

Will last year’s harsh winter impact tire sales? While the rest of us were shivering in our boots and cursing the polar vortex, last winter’s severe weather did make

Sales & Marketing

Sales & Marketing: The Cheat Sheet

Top 10 reasons why your customers should buy winter tires. A customer is in your showroom, literally kicking tires. She thinks she needs winter tires, but she’s not 100% sure.

Atlas Tire

Best Practices: Knock-Knock…

Who’s there? It’s Old Man Winter... again! Every year something happens in Canada… winter... an annual event since annual anythings on Earth have existed. However, some people think it

Atlas Tire

Atlas Tire Wholesale: Winter Tire Training

Atlas Tire University puts the spotlight on winter tires and driver safety. The most recent installment of “Atlas Tire University” focused on the upcoming winter tire market with an


TDAC National Trade Show and Conference: Understanding the Import-Car Customer

You’re losing business if you don’t cater to these consumers. The size and continued growth of the import-vehicle fleet is the most significant agent of change in the Canadian


CATRA Is On The Move

Working for consistency across the country. The Canadian Association of Tire Recycling Agencies (CATRA) is on the move. While it has always had a mission of enhancing scrap tire

Hunter Engineering Company

Hunter Engineering Company: Build it and They Will Come!

New Hunter facility already has bookings. When Hunter Engineering Company decided to expand their Canadian headquarters, they had more than just bricks and mortar in mind. “We built our new

Product Knowledge

Product Knowledge: Do You Speak Sidewall?

How to explain sidewall nomenclature to your customers. There is a wealth of information on the sidewall of every tire, and that information has become increasingly complicated as evidenced