Articles

Tire Pressure Gauges

Tire Pressure Gauges: Proper Pressure

Although the virtues of maintaining the correct tire pressure are well documented, what your customers use to measure their tire pressure can make a …

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Wholesale Distribution

Wholesale Distribution: Supply Chain Consolidation

The WD landscape has changed dramatically in recent years. More change is on the way.Are you ready? Today, in 2014, the supply chain landscape is vastly different than it

sales

Sales Techniques: Educate, Educate, Educate

The best way to upsell your tire customers is to share your knowledge with them. The only things that may vary more than driving conditions across the country are

Technology

Tire Technology: The Future Is Blue

Sidewalls on new concept tires turn blue when cold, telling drivers it’s time to switch over to winter tires. Industry experts agree that minus 7 degrees Celsius is the

fastco

Fastco: FastFinder – 3 Clicks to the Perfect Wheel

No matter how complex or challenging a customer’s wheel and tire needs may be, Fastco’s innovative technology is ready to help. Fitting a vehicle with the right combination of

Yokohama

Yokohama Tire (Canada) Inc: Future Friendly

When Yokohama decided to rebuild their website from the ground up, they knew it had to be a state-of-the art, user friendly experience. As a technology driven company,

Safety

Safety: Safe Down Under

The fine art of lifting vehicles... properly! Far too many technicians take for granted that lifting a vehicle is just another routine “day at the office” task, when in

Winter Tires

Winter Tires: Talking Technology

Explaining the difference between winter and all-season tires to your customers. What’s the difference between an all season tire and a winter tire? As tire dealers across the country

Cardone

Carcone Auto Recycling & Wheel Refinishing: Spinning a Profit

Refinishing business strikes gold. In the early 1990s, Michael Carcone had an unusual dilemma at his auto recycling business. His number one selling item was wheels. And his number

Bridgestone

Bridgestone: Torture Testing in Texas

A punishing proving ground for truck tires It’s been said that a truck tire is a more complicated feat of engineering than a truck engine. You need to balance