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Atlas Tire

Best Practices: Knock-Knock…

Who’s there? It’s Old Man Winter… again! Every year something happens in Canada… winter… an annual event since annual anythings on …

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Atlas Tire

Atlas Tire Wholesale: Winter Tire Training

Atlas Tire University puts the spotlight on winter tires and driver safety. The most recent installment of “Atlas Tire University” focused on the upcoming winter tire market with an

TDAC

TDAC National Trade Show and Conference: Understanding the Import-Car Customer

You’re losing business if you don’t cater to these consumers. The size and continued growth of the import-vehicle fleet is the most significant agent of change in the Canadian

CATRA

CATRA Is On The Move

Working for consistency across the country. The Canadian Association of Tire Recycling Agencies (CATRA) is on the move. While it has always had a mission of enhancing scrap tire

Hunter Engineering Company

Hunter Engineering Company: Build it and They Will Come!

New Hunter facility already has bookings. When Hunter Engineering Company decided to expand their Canadian headquarters, they had more than just bricks and mortar in mind. “We built our new

Product Knowledge

Product Knowledge: Do You Speak Sidewall?

How to explain sidewall nomenclature to your customers. There is a wealth of information on the sidewall of every tire, and that information has become increasingly complicated as evidenced

Influence

Influence with Ease: The Dreaded F-Word

Five reasons to avoid the FRIEND zone with customers. Conventional workplace wisdom espouses the virtue of employees being friendly with customers. While friendliness is a good thing, too often

LT Tires

LT Tires: Tough Sell

Your customers’ trucks may be seeing heavier duty, which means they’re going to need tougher LT tires. As more and more Canadians shed their sedans in favour of SUVs

Commercial Customers

Commercial Customers: Catering to the Trades

All those “one-truck fleets” add up. If you divide your customers into fleet or consumers, you’re missing something: the trades. While they are commercial, they have specific needs that

Burlington Tire and Auto

Burlington Tire and Auto: Better With Time

Serving one generation after another.  In 1976, Burt Levine started selling tires out of his Burlington garage, delivering them with his van. Eventually, he rented a one-bay shop and