DuPont announced that silver, black, and white are the top colors in the first-ever ranking of worldwide vehicle color popularity. Now in its 57th year, the annual DuPont Global Automotive Color Popularity Report is the original and most authoritative source for automotive colour popularity information and trends. The most popular global vehicle colours are: Silver (25%), Black (23%), White (16%), Gray (13%), Blue (9%), Red (8%), Brown/Beige (4%), Green (1%), and Yellow/Gold (1%).
In North America, white (17.8%) remains the top choice, followed by black (17%) and silver (16.7%). However, examining black’s popularity over time shows it is rising—up 6% from 2005-while silver and white have dropped in popularity by about 2% over the past five years. (LB)
