CARSTAR Automotive Canada has appointed Yves Robichaud to the position of Market Development Manager (MDM) for the province of Quebec. He will help build strong relationships with CARSTAR’s insurance and fleet partners to increase its market share and build its brand within Quebec. He will also provide franchisees with assistance to boost profitability, and effective marketing and sales support.

Robichaud graduated from the University of Montreal with a B.A. in Political Sciences. Very passionate about his community, he has also been active with organizations including the United Way and the Laval Minor Baseball Association. He joins CARSTAR with proven successful experience in sales, marketing, business coaching, and financial planning. Most recently, he was responsible for building market share and developing business opportunities for RBC Royal Bank in Laval. (LB)